Then talk about how hard it is to use after spending no time trying to learn how it works.
I think that's just expectation compared to what other manufacturers do.
First gen Axe-Fx would be miles ahead from those "1-2 row LCD" rack products that were common for a long time.
When the Helix released, I remember thinking it felt advanced compared to the Axe-Fx 2 I had.
Now Fractal, and Helix will feel dated to use compared to a QC, TMP or even Hotone Ampero.
By the time the next gen Fractal and Helix come out, they will (hopefully) make the current UI champs feel dated too.
In 2000, Steve Krug released a book called "Don't Make Me Think!" It is about how to make websites and forms more usable. A lot of the things outlined in the book are now standard practices in web design.
He talks about having a "reservoir of goodwill" every time you enter a website. This reservoir goes down the more you have to spend time trying to find the things you need. All those cookie/advertising modals, popup windows to register for a newsletter etc reduce your goodwill until you get fed up and go somewhere else.
Same can be applied to a digital modeler if it takes too much effort, learning and knowhow to do something. The less I need to think about it, the faster I can get results from my modeler of choice.
With something like the Quad Cortex, I feel I don't have to think too much when doing most common editing tasks - it's at most a few taps and knob twists away. TMP seems similar, just slower, so probably will appeal to new users even more. QC only gets complicated when managing e.g presets and captures, or figuring out the DSP paths and footswitch assignment stuff.
With Fractal I feel for common editing tasks, I need to think about things like:
- What button do I need to press to get where I want to go next?
- Ok, this new view looks totally different from the one before. Where am I? What will the big knob change if I turn it?
- What do all these controls mean? Which ones are important? With amps in Authentic view it's straightforward, but not so much for many effects where even on the first page you have some controls you find on no pedals.
By comparison Axe-Edit avoids a lot of these issues because you can always see where you are, it's arranged in a more friendly manner, and the complication only starts to creep in when you start figuring out scenes and channels, or FC functions.
I don't feel like I need to think a whole lot using Axe-Edit, I think it's genuinely one of the best modeler computer editors.