Tonex News

Is anybody surprised? This kind of shit is in their DNA.

Not surprised, but somewhat disappointed. In the age of instant information, it's pretty ballsy to pull a move like that against someone who has a high profile and a large base of followers online. For them to think that they could just throw those captures out there without Bonamassa responding is pretty foolish. Or arrogant. Or, as is usually the case, both.
 
KIND of reassuring that IK treats the biggest guitar celebrities/influences/icons with the same level of respect as it treats regular customers 💪
I'm still trying to give them the benefit of the doubt on this one, but... yeah. That would say a lot, wouldn't it?

The one thing we know for sure is that those are his amps, and IK captured them for Tonex. According to Bonamassa, he told them he wasn't ok with it after he heard the results. So if he's telling the truth, they either did something that was guaranteed by a contract against his wishes, or they went behind his back and decided to profit off of it because he couldn't legally do anything to stop them.

I hope they at least compensated him for using his amps. If they captured these profiles from his (literally) priceless gear, and are now hawking them at $50 a pop to their customers with no benefit to him, that would be supremely :poop:-y.
 
I hope they at least compensated him for using his amps. If they captured these profiles from his (literally) priceless gear, and are now hawking them at $50 a pop to their customers with no benefit to him, that would be supremely :poop:-y.
I’m sure he would have got paid for his time and for the effort of loading in everything, I don’t think he’d get out of bed for just the promise of royalties.

strange that he would presumably have been happy enough during the session (unless they didn’t consult him at all, and they literally just hired his amps and got his settings/mic setups).

Either way, everyone knows they’re his amps and in many ways, he’s the only frame of reference most people will have for knowing how they should sound. Not really a good look, in part for upsetting someone they’re supposed to be working collaboratively with, but also if someone so associated with tone/dumble amps/authentic guitar tone etc is saying “yeah, these don’t sound right, don’t buy it”.

Even if they’re actually amazing, just having the actual owner of the amps putting doubt in people’s minds is quite damaging for IK. Would have been worth them just making it right with JB and then using him to market it as THE DEFINITIVE DUMBLE/JB COLLECTION”.

Wonder if future partners can really trust what IK will do. It’s just odd they’d even take the gamble to me. Would be hilarious if Joe releases his own packs on another platform - all it takes is him to give his own models away for free for him to have the last laugh.
 
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He says he's a rep, but some of his comments have implied he has influence in the decisions that are made.
If i see this right according to linkdin hes Marketing Manager.

As for this clusterfuck…assuming the one sided truth weve seen til now this is a very grey area.
Guy loans amps, they make captures, guy decides for whatever reason he doesn’t wanna do biz with them. Why would it take his permission to capture and sell those.

I mean he complains his name isn’t in it and he doesn’t allow it.

Imagine if they had put his name…
 
As for this clusterfuck…assuming the one sided truth weve seen til now this is a very grey area.
Guy loans amps, they make captures, guy decides for whatever reason he doesn’t wanna do biz with them. Why would it take his permission to capture and sell those.

I mean he complains his name isn’t in it and he doesn’t allow it.

Imagine if they had put his name…
Absolutely a very gray area. I think it would depend on what Bonamassa signed (if anything) before they made the captures and what was discussed when he said he didn't want to put his name on it. IK is most likely free to release the captures anyway, just without JB's name attached. IK had after all probably put some money down on it already so they aren't going to eat that loss.

It's still not a good look for artist relations or PR in general. I guess IK doesn't care and expect people will forget the controversy quickly. Not everyone keeps track of guitar world gossip so they might just buy the captures on Tonenet and not think about it any more than that.
 
If i see this right according to linkdin hes Marketing Manager.

As for this clusterfuck…assuming the one sided truth weve seen til now this is a very grey area.
Guy loans amps, they make captures, guy decides for whatever reason he doesn’t wanna do biz with them. Why would it take his permission to capture and sell those.

I mean he complains his name isn’t in it and he doesn’t allow it.

Imagine if they had put his name…

It does very much look like JB was well aware of what IK were doing with his amps...



Of course, he may have expected some level of "control" over the resulting models that perhaps IK did not afford him?
 
I just find it quite amusing that if one person on the planet should know what those rare and expensive amps should sound like, it’s the guy that owns them. Just sort of undermines the whole effort of doing it if they didn’t turn out right. Even if word gets out that they don’t sound right (from the person who owns the amps) it puts doubts in people’s mind whether or not he’s exaggerating or wrong.
 
I don't envy the poor guy at all. He's gotta eat & pay the bills too, but at the same time he's gotta sleep at night.

Well, I don't have anything against the guy in particular, but he's working for IKMM since decades already. And in case you're working for any company doing such business in that role, you gotta be fine with how the company in general is handling things. And obvoiusly, as one of the public spokepersons, you are the one to discuss issues.
 
Yeah, he's not treating things all that great, either. I mean, he could as well just come up with a snarky-funny comment and get along with it. After all, nobody's exactly doing him any harm.
And fwiw, the sounds in the Cordy vid exploring the first of those amps were glorious.
 
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Problem is, we have no idea what is in the agreement.
I have no reason to doubt what Joe is saying, it seems pretty clear from his posts.
Whether he has an angle to sue is another issue and depends on what was signed. At the very least, he feels something shady went down without his consent or blessing, and overall was disrespected. Totally fair and understandable.
 
The other Xeets for more context:






It’s no secret I have my own gripes with ToneX captures in my own captures and pretty much everyone else’s pack. The capturing tech is frankly just not as good as something like NAM or even Tonocracy. At a glance they sound fine sure but it’s the last 10% where things start to sound less like the real amp counterpart (I’d use tonex to gig but not for studio work etc)

Good to see someone like Joe having the balls to not only back out of the deal because he thought the tech was inferior… but also standing his ground when some shady shit like this happens. What a gross move from IK.
 
what’s the odds on the captures being done with a different reamp calibration to what Joe uses at home? Can’t imagine Dumbles causing many issues for ToneX but the level thing is a huge variable that could make things sound off.

Either that or they fudged the micing
 
Would your opinion change if it turned out that he'd signed a contract where IK covered all costs, paid him a wage, and the contract said they outright owned the content they made?
I heard they paid him in brown shoes and boot cut jeans

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