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Rock Star
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It’s also more useful for these companies to know what people like/don’t like, want/don’t want, what they care about etc.
It might not always be pleasant reading but it can be very valuable if they want it to be.
It has to be a two way exchange - the official reps that handle forums best are the ones that contribute insight, information, knowledge, participate in discussions and actually add value. The ones who use forums purely as a place to drop marketing spam and tell people to use their useless customer support instead of actually helping….. probably aren’t going to get much out of a forum either.
It might not always be pleasant reading but it can be very valuable if they want it to be.
It has to be a two way exchange - the official reps that handle forums best are the ones that contribute insight, information, knowledge, participate in discussions and actually add value. The ones who use forums purely as a place to drop marketing spam and tell people to use their useless customer support instead of actually helping….. probably aren’t going to get much out of a forum either.