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Communication with brand employees can be tricky.
I've worked in the marketing department of an (unnamed) audio brand for over a year, but internal "unspoken" conflicts, subtle mobbing, all while the people higher up stuck to that disgusting "startup mentality" (the office is a playground, everything is so awesome, we're the best in the business, yet employees are not allowed to communicate their amount of income amongst each other, completely wrong work contracts being issued, etc.), drove me away and finally made me quit.
At some point, I was under the impression that everyone's being brainwashed into brand loyalty.
And while brands have to try and get in touch with the various online communities of their branch, there's always Corporate Language getting in the way, as it's a huge part of Corporate Identity. Find ways to white-wash mistakes and bad products, stay positive even if you just put a sh*t product on the market.
Thin ice.
Yet I can't blame anyone who wants to keep the job they have. You do you.
Great points. There is a cute little take on the double entendre inherent in the word brand/branding.