I think it makes the brand look cheaper.
I agree that they were ripping off customers, but they look like they don't know what they are doing when they discontinue you a distribution deal, then struggle for a year to get and keep product in stores. I'm glad Europe has stock, but it'd be very concerning if they didn't.
The Studio line doesn't interest me much as I don't care for EL84 and 6V6 based amps usually. There are some exceptions, of course, but not something I seek out. If they can't make the classics sound right, that would be concerning just like not having stock in Europe would be concerning. The DSL seems cool, but would have to try one out to determine if it would appeal to me at all in terms of what I like Marshall wise.
I think I read that someon had their Marshall amp or cab on backorder for like 6 months. Pretty asinine, frankly, for a brand of Marshall's stature and lineage. You can get some headphones and blutooth speakers, though! Those ought to set the world on fire and have everyone talking about them!