2dor
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Damn that's hard to tell which is which if you listen to them eyes-closed
NDSP Quad Cortex
- Thread starter Jarick
- Start date
Damn that's hard to tell which is which if you listen to them eyes-closed
Mongillo19
Rock Star
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If anything that's a knock on FAS and Line 6. Companies should be trying to push their productIl say this If i happen to watch something on YouTube or browse for something there is always a NDSP add or Video about COR 3.0, thats a lot of paid marketing OTH i never see anything of the kind from FAS or Line6 when they have updates
GTR37
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That’s actually a pretty impressive chain w 3 amps a cab , verb , comp , 2 delays
2 Pitch ,drive , gate , EQ
Chorus
How much cpu load is that ?
laxu
Rock Star
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Or they are confident enough that their product does not need constant advertising.
The QC advertising is likely to work on people who don't have a modeler already, or have a budget tier unit like a Mooer. Existing owners don't really need a lot of hype about firmware updates.
That said, Fractal should at least update their product pages, and Line6 Helix product pages are frustrating to browse as a design.
MirrorProfiles
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legit feels like Line 6 want to distance themselves from metallurgy
Surely can’t be that hard to do a few artist videos/tones/demos etc, just seems like par for the course these days? Same for Helix Native really, IMO it’s not as widely adopted as it should be - it’s mostly guitarists and Helix hardware owners that use it.IK are probably doing a better job of marketing their stuff than Line 6 do these days. I think Fractal have never been too arsed about having a dog in the fight, they’d prefer to let the product do the talking.
Mongillo19
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I honestly don't think that's it. Fractal especially would benefit greatly from better marketing imo.
QC seems to be selling like hot cakes and while marketing absolutely helps, I still think it would sell just fine without it
Mongillo19
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Totally agree but some might not even hear about a fractal until they go on guitar forums which we've already discussed is a small percentage.
Obviously there are various other ways to learn about fractal but it surely isn't as front and center as the competitors
Fractal's direct sales model with limited batches of inventory in and out of stock drives this decision too.
It's an enthusiast product, not a mass market one ideally paired with animated videos and dubstep backgrounds that have nothing to do with the product. I'm pretty sure Cliff keeps demand riiiiiiiiight about where their small operation can handle it.
Stone
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Marketing costs a hell of lot, isn't better to spend that on Engineers, research and development
think about how much NDSP must have spent in the last 3 years on Marketing alone
All the promises and Debacles the Unit has faced could have been addressed sooner if more money was poured in hiring better Engineers
Just my thoughts is all
think about how much NDSP must have spent in the last 3 years on Marketing alone
All the promises and Debacles the Unit has faced could have been addressed sooner if more money was poured in hiring better Engineers
Just my thoughts is all
MirrorProfiles
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100%. Neural sort of opened up a new market for people who have no interest in buying a HW modeller, or previously weren’t on board with digital. Or if they were, they have a preference (rightly or wrongly) for Kemper/capture style approaches.
Neural undoubtedly used the success of their plugins to shift HW units. IK are basically doing this with ToneX too, with seemingly good success.
Not doing that kind of marketing (or pushing the plugins forward) is just leaving money on the table.
Again, with Fractal, I can sort of see why they might not want to rapidly inflate their userbase. I think they are more malleable and can work comfortably with a smaller number of users to look after. Line 6 on the other hand have all the means to attract as many new users as they want.
GTR37
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Having the supply chain helps them quite a bit same as line6 , Kemper
When they first came out and were setting up their dealer network I thought that was one of the best marketing decisions they made
I mean you can try it out in your home for 30 days
You can finance it
You can get support or exchange from the local retailer
No waitlist when new products are announced
GTR37
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I think they will have a second plug-in suite in the series honestly more geared not to metal , I mean why notlegit feels like Line 6 want to distance themselves from metallurgy
IK are probably doing a better job of marketing their stuff than Line 6 do these days. I think Fractal have never been too arsed about having a dog in the fight, they’d prefer to let the product do the talking.
Princeton , Dripman , 2203
Carillion , Voltage , Matchless
Cartographer
If there is one thing line6 loves to you is reuse things in a different format
Jynx
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54%
GTR37
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That’s a lot of stuff for just over half
MirrorProfiles
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I really hope they have another stab at these plugin suites and give it a proper go.
BenIfin
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I don't think L6 or Kemper or Boss are having any trouble shipping a boat-load of products ... 
there's a lot of reasons for this.
You can [almost literally] walk into any "real store" anywhere in the world and get your hands on and try out a Helix or Boss and even a Kemper .. for online stores, they are everywhere too.
For a whole lot of other reasons, Fractal aren't interested in the whole "make-wholesale-retail-sell" game.
Neural has some retail presence, but very limited - nothing anywhere near what L6, Boss or Kemper do.
Whilst I may have previously mentioned that I hate NDSP as a company ... their marketing is very, very good ...... flash imagery, massive Y/T endorsee presence and written-copy-text-and-videos that live ever so delicately on the bleeding edge of "promise vs reality" ..... and they choose and parse their words sooooo carefully and in such a nuanced and vague way that they are almost never boxed into a corner by what they have claimed.
On a personal note, I've nothing at all against the QC itself ...... to me however, it has several current dealbreakers ... no inbuilt IEC Power Supply ...... the need for anything other than a full system backup to be cloud based ..... and the need to pay $$ to get what I presume *they* think are "their best most accurate algorithms / models".
Unfortunately, I cant see any of these changing any time soon, if ever.
On a positive note ... they do have sales once or twice a year when their plugs are 1/2 price which is good ..... why they don't offer QC owners the right to buy plugs at any time 1/2 price given they have forked out big $$ to buy their hardware, has always struck me as unnecessarily greedy and even worse, short-sighted.
But hey .. its their show.
Ben
there's a lot of reasons for this.You can [almost literally] walk into any "real store" anywhere in the world and get your hands on and try out a Helix or Boss and even a Kemper .. for online stores, they are everywhere too.
For a whole lot of other reasons, Fractal aren't interested in the whole "make-wholesale-retail-sell" game.
Neural has some retail presence, but very limited - nothing anywhere near what L6, Boss or Kemper do.
Whilst I may have previously mentioned
that I hate NDSP as a company ... their marketing is very, very good ...... flash imagery, massive Y/T endorsee presence and written-copy-text-and-videos that live ever so delicately on the bleeding edge of "promise vs reality" ..... and they choose and parse their words sooooo carefully and in such a nuanced and vague way that they are almost never boxed into a corner by what they have claimed.On a personal note, I've nothing at all against the QC itself ...... to me however, it has several current dealbreakers ... no inbuilt IEC Power Supply ...... the need for anything other than a full system backup to be cloud based ..... and the need to pay $$ to get what I presume *they* think are "their best most accurate algorithms / models".
Unfortunately, I cant see any of these changing any time soon, if ever.
On a positive note ... they do have sales once or twice a year when their plugs are 1/2 price which is good ..... why they don't offer QC owners the right to buy plugs at any time 1/2 price given they have forked out big $$ to buy their hardware, has always struck me as unnecessarily greedy and even worse, short-sighted.
But hey .. its their show.
Ben
BenIfin
Roadie
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Everything I have read or heard directly from Ben and DI and others from L6 is that if they Model Amp X or EFX Y .. and they think its their "best" .... its going into the Full Helix, LT, XL and Stomp ...... and Native.
I don't think the people at L6 have any desire to make people pay for their "best models" or "unique extra models" ... ... you buy a Helix variant and you get all of their-best .. for free ... if they get their hands on Jesus's Serial 0001 Dumble and model it, you're going to get it for free.
In terms of plugin suites, Native gives you a virtual full Helix with all the exact same algorithms and quality ... and for big chunks of the year they run big specials on it to ..... everything in Metallurgy etc.... is already in Native.
Ben
Mongillo19
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Not sure why you think this? I don't think it's ever been pushed that the plugins are the more accurate models. If anything I'm sure they use the same technique for both plugins and QC models.
If you are again referring to their motto, I think you are reading way too much into it
