Imagine buying a new Samsung Smart TV from say, Beat Buy. You get it home, turn it on, and find out that you only had access to 20 channels at a time, and if you wanted access to all of them, you had to upgrade to the MAX software. Otherwise, you’d have to view bursts of static every 30 seconds.
Fast forward to a few days later… you decide that the TV isn’t working out for you, so you drive to Best Buy to return it, only to find that the SmartTV software is non-returnable. Or you have to go on Samsung’s website to transfer the registration or whatever.
How well do you think that business model would work for Samsung or Best Buy?