I think the Hype knob will be a great quick tool for shaping the sound of any amp model quickly into a direction that might appeal to the user. It might make a strident Marshall smoother, give a dull Normal channel of a Fender a bit more sparkle etc. Just do something that the original amp model does not do by tweaking controls.
For me, totally the opposite. The dumbest thing about the UA Ruby is how only one mode of the amp channels is adjustable with the treble/bass EQ controls. Only because the original amp was like that. But this is digital, why not just offer the option? "Turn these to zero for an authentic behavior on the Normal channel or give yourself some extra tweakability by turning them up." Purists can leave them down, others can make use of them. Instead to me the UA Ruby's Top Boost channel is the only one I actually like on that plugin. On the other plugins there's also often just one mode/channel/variant that I actually like. Same for their cab selection.
Amps have been modded for a long time. People have clipped off bright caps, swapped them for different values, altered tone stacks, added extra gain stages, used different tubes. All these make those amps "less authentic", but many have turned into signature features of brands like say Bogner, Mesa, Friedman etc.
I think the Hype knob will be effectively an adjustable amp mod from Line6. The Focus mode is like a stage tech that will tweak the amp by deciphering the interpretive dance of your finger on the touchscreen.
I've said before that I would gladly throw every brand name amp model found in modelers into the thrash can and use only original models if they sound good.
Give me the Line6 He Gets US model that sounds better than the best Fender amp models.
Give me the Line6 Super Shart model that sounds like the best Marshall "brown sound" ever made.
Give me the Line6 My Anaconda Don't Want None Unless You Got Badonk Hun model that sounds like the biggest, ballsiest, yet tight high gain thing. No matter how it's achieved.