Yeah exactly, and I will ignore it, just as I ignore Badonk etc. But there is a difference between features that I think are good, but I have no need for and therefore ignore, and features that I think are a gimmick. I don't mind eating my words, but a hype knob would not be my preference to achieve sounds beyond what the stock model is capable of.
If a modeller came along and offered "MIX READY IR's" as a new feature, I'd similarly just try to remove them from the device and go for the cab engine with moveable mics. Others might prefer a gimmick that changes the sound in an unpredictable way but it's not really what I'm looking for.
It's not an issue either, it's just simply not for me at all. It's totally in the opposite direction of what Im looking for. I'd rather it wasn't there, but if I have to ignore it, thats fine too.