Mate, what I think is just what I think. Maybe wrong, maybe right... but you´re not the one who decide that, sorry.If you think profiling is better than Fractal amp sims, you are wrong. And don't forget that profiling leads you down a huge rabbit hole of never-ending profile searches. It's really not fun. With Fractal, you pick an amp, turn the knobs and you're done. It's so simple and sounds absolutely just as good as profiling.
If you think that what you think is right and what other ones think is wrong, then it´s you who are wrong.
I´ve been using profiling for several years, and I´ve not gone any rabbit hole. I´ve just profiled my amp, and started inmediately to enjoy it. Much more simple than when I try to replicate my amp sound with a sim, at least in my case. Maybe what you want to say is that if you want a certain amp sound (an amp that you don´t own), you have to search for a good profile and that can take time. Yeah, could be. But in my experience with TH-U, I almost trigger any profile in there and instantly enjoy the sound. The same with Tonocracy.
I´m not the one who has to say if profiling sounds better than modeling or the other way around... But I´m absolutely the one to say which one I enjoy more. And so far, it´s profiling. Maybe when I try a Fractal I could change my opinion, of course.
And by the way, just in case anyone is thinking I´m against any of the technologies discussed... I couldn´t care less about what the tech is into the unit. I´m just talking about what I enjoy more, in my own experience.