Achilles
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A smaller device means the shipping container is going to have a whole lot more devices on it compared to the usual Fractal devices.
Not sure many realize how big of a deal this is. We had created a spreadsheet that figured out the cost per each unit to ship from Hong Kong to LA.
Inside volume of a shipping container divided by the size of a master carton divided by how many units inside the master - leftover/wasted volume was estimated based on the size ratio of a carton and how well is stacked based on past shipments of similar carton sizes.
There were quite a few more variables involved but that was the basics.
How large is an FM3 unit carton vs. the size of a Timeline?
Let's say it costs FAS five dollars to ship an FM3 from the Chinese factory's dock to Fractal's warehouse.
Once all the markups are added this could be an additional $15-$20 on the MSRP.
Same scenario but with a Timeline the cost per each unit may only be $4-5.
That leaves you the kind of money needed to pay a dealer's mark-up.....
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