It´s curious how different brains think, For me, the conclussion in your sentence should be just the opposite: considering Stadium and FM9 around 1800, QC for 1600, I think 1500 is soooo absurd for such an inferior unit...
My take on this is... good effort by Fender. Very good hardware. Targeted to gutarists that don´t want to think about tinkering with technology. Very good form factor.
But... subpar modelling. Subpar amp/effects quantity (and compared to top tiers, also subpar quality). Still to reach a mature point where it has all the features that a flagship unit should have (it´s been some time since I don´t keep an eye, but there was several lacking features).
So, depending on the needs, it obviously might be a good option. But in absolute terms (features and tone quality) it´s quite inferior to QC, Helix or Fractal (or even Kemper)... but at the same time Fender is hostage of such a high quality hardware, so the price must be high. Too high.
Just my opinion. I can perfectly understand that some people enjoy it.. but FOR ME it´s just a LOT of money for what it is.