Frodebro
Rock Star
- Messages
- 3,459
It feels like they’re shooting for the boomer custom shop relic buyer who only buys Fender branded stuff and would otherwise never buy any digital modeler. Plenty of disposable income, and just barely feels comfortable enough to dip their toes into modeling if Fender does it and makes it super easy to use. Seems like there is very little overlap between TMP buyers and Helix buyers, except maybe on these forums where people discuss digital modeling.
They’re definitely taking the low risk route, but traditionally Fender and Gibson have fared rather poorly when it comes to products that move too far away from their classic stuff. I would guesstimate that 90% of the sales for both companies is to designs that are at least 60 years old.