BluGuitar Amp X

TheTrueZoltan! said:
I think he‘s a good guy, but he has already made so many strange, incomprehensible and downright wrong decisions that I think he urgently needs help and guidance from outside to finally bring the product to market and not go under irrevocably.
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100% this.

I really like him. And it´s fantastic how he´s managed to develop different, high quality products. This new project is awesome too... but man, if you chase perfection and don´t know when the results/effort ratio is not improving as it should, chances are that you ruin the entire project.

I wish he could succed in this one because We would have a totally different top dog in the game. But each year We have the "it´s almost done!" thing and it´s sounding more like a joke than like a serious announcement.

What a pity.
 
Unfortunately, it's not uncommon for brilliant engineers to not do well in the business side of it.

The crazy part is he does have a very good product platform already. The Amp1 is great and it's been well accepted.
It would be so easy for him to expand that platform with products that would need very little development. For example an Amp1+ version with basic DSP effects and an IR out.
A smaller, single channel version voiced to be a pedal platform. An unpowered (preamp only) version with IR. Nanotube power amp only with dedicated inputs voiced for preamps or modelers. Load box with Nano tube power amp. Bass version with a 300w power amp. Acoustic guitar version.

All of this could be easily done within his current platform and set his brand as the go-to pedal amp company.

Not to mention that would also make the AmpX delays more acceptable, because at least there are new products constantly coming out.

Instead he's working on this never ending project that's 7 years past announcement, while letting OTHER companies build up these product lines (Hughes and Kettner, BlackStar even the Friedman IR pedals) and take a market share that could've been his since the Amp1 is what kickstarted the current pedal amp trend. It's baffling.
 
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Every time I see this thread pop up, I think: Hey! It's finally here! Only to be disappointed again. Bummer. I will never understand why they discontinued the Remote 1. Being able to access all 4 channels with one foot switch seemed like common sense to me. Taking it away was the exact opposite.
 
jellodog said:
Sadly, I think you're right. The last few years have seen some massive shifts in portable digital modelling devices whilst all this development and redesign has gone on.
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He missed the train cause he is to adhd. His pricepoint is too high as well
 
GuitarBilly74 said:
Unfortunately, it's not uncommon for brilliant engineers to not do well in the business side of it.

The crazy part is he does have a very good product platform already. The Amp1 is great and it's been well accepted.
It would be so easy for him to expand that platform with products that would need very little development. For example an Amp1+ version with basic DSP effects and an IR out.
A smaller, single channel version voiced to be a pedal platform. An unpowered (preamp only) version with IR. Nanotube power amp only with dedicated inputs voiced for preamps or modelers. Load box with Nano tube power amp. Bass version with a 300w power amp. Acoustic guitar version.

All of this could be easily done within his current platform and set his brand as the go-to pedal amp company.

Not to mention that would also make the AmpX delays more acceptable, because at least there are new products constantly coming out.

Instead he's working on this never ending project that's 7 years past announcement, while letting OTHER companies build up these product lines (Hughes and Kettner, BlackStar even the Friedman IR pedals) and take a market share that could've been his since the Amp1 is what kickstarted the current pedal amp trend. It's baffling.
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Was ampx announced 7 yrs sgo??? Wow
 
Orvillain said:
Never say never and all that, but I just don't think this product is ever going to come out, and if it does, it won't work properly. I hope I'm wrong.
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It would be hard to drop 2k$ on this product with all his wishywashynesz
 
By now, the only amazing thing is how he can afford to keep going. The rest of BluGuitar's stuff must be selling quite well.
Apart from that, this thing very likely won't be a success. Too expensive, no "real" updates (and hence bugfixes) possible (as you can't exactly update physical components), highly questionable design decisions (such as using standard pots instead of encoders).
And yes, I also usually like the guy. But very obviously, this project simply has been too much for him to master.
 
Sascha Franck said:
no "real" updates (and hence bugfixes) possible (as you can't exactly update physical components), highly questionable design decisions (such as using standard pots instead of encoders).
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It's digitally controlled, so a huge portion of it is software, which can and will be updated just fine. But they have to get it right the first time for the underlying analog hardware so that they don't end up in a "oops, this platform can't do it" situation.

As for affording it, companies can operate at a loss for several years before it becomes a major issue. I hope that's not the case and the Amp 1 and cabs are selling well. They are great products.

The lack of infinite rotary encoders might be the one thing that makes me nope out from buying it. I just think it causes a lot of inconvenience for use when changing presets or working the effects, same as it does on pedals with presets. The X controls are less of an issue as you can see the values on screen, but for the amp you cannot without twisting knobs first to the right position.

I hope for NAMM we see more of how it is to work with the Amp X to e.g build a preset.
 
laxu said:
It's digitally controlled, so a huge portion of it is software, which can and will be updated just fine.
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All things utility, yes, all things sound, no. In case they're really doing this consequently, there's no way to improve or add models or whatever.

laxu said:
and the Amp 1 and cabs are selling well.
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Are you sure about that? I know nobody with an Amp 1 personally and I haven't ever seen one on stage. The only guy owing one (who already borrowed it to me for 2 days back then) has sold it quite a while ago already and also went for a QC and FR monitoring.
 
Sascha Franck said:
All things utility, yes, all things sound, no. In case they're really doing this consequently, there's no way to improve or add models or whatever.
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The entire "Blugprint" thing is basically uploading a digital configuration of "this is how our analog circuits should behave to replicate this or that amp or pedal". So yes, they can add new models. Similarly they can improve how those configurations are built, with more nuances etc. The only difference is that instead of algorithms for sound, these are algorithms for control.

Sascha Franck said:
Are you sure about that? I know nobody with an Amp 1 personally and I haven't ever seen one on stage. The only guy owing one (who already borrowed it to me for 2 days back then) has sold it quite a while ago already and also went for a QC and FR monitoring.
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I said "I hope", as in "I hope that the Amp 1 stuff is selling well". Obviously I don't have any sales data.

Not knowing any users personally doesn't mean anything. There's just so much gear out there.
 

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