BluGuitar Amp X

Dude seems like a genuinely good guy.

Defenitely. But perhaps not like someone to get involved into all this kinda thing too much. I mean, from all I know, he's always been a player by heart, rather than a business man (let alone an engineer or programmer). Maybe not the best pre-requisite.
 
Defenitely. But perhaps not like someone to get involved into all this kinda thing too much. I mean, from all I know, he's always been a player by heart, rather than a business man (let alone an engineer or programmer). Maybe not the best pre-requisite.
He's been involved in product development at Hughes&Kettner for many years though, including digital products like the H&K Zentera afaik. I guess the real issue is he's taken on a massive task of making the Amp X which has a feature set closer to a modeler than an amp. He said in his livestream that he has a small team of developers and engineers working on it.

Fwiw, in one of his interviews, it seemed pretty much as if there'd be additional content planned that you'll have to purchase.
Only if you must have more stuff. IMO the Amp 1 alone is so versatile that the only things I'd consider purchasing are new effect options. I don't mind the paid DLC thing if it means those effects, amps etc will be done really well, or if their original developers get some kickbacks which sounds fair to me.


Totally agree he should have kept it under wraps. But at the same time, people would be constantly asking "Is there an Amp 2 coming out?" as the current Amp 1 range has been on the market since 2018 (Mercury) and 2019 (Iridium).

I'm in full waiting pattern here for next gen modelers or the Amp X. I really wish the product ends up successful and finds its audience. I've got my pedalboard + Amp 1 rig working great so I can wait and see how it turns out.
 
He's been involved in product development at Hughes&Kettner for many years though, including digital products like the H&K Zentera afaik.

Yeah, I know. Seen him quite sometimes showcasing H&K amps (and also talked to him a bit @ Musikmesse).
To me, he's always been the player they needed to steer their development into the right direction. But from all I know, he's never been involved in any detailed technical development (let alone any business).
 
IMO, Thomas would’ve been better off keeping this whole project under wraps until he was close to releasing it.
Yeah I agree. I was excited about this but it kind of wore off with all the delays.

I also have a pedalboard with an Amp1 and a Boss MS-3 and I don't really see what the Amp X will do that I can't already do with that setup, which is cheaper, readily available and actually smaller. .

So idk, I think just adding a few basic effects to the Amp 1 like delay, chorus and a tuner for an additional $200 and calling it Amp 2 or whatever would've been sufficient.
 
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Yeah I agree. I was excited about this but it kind of wore off with all the delays.

I also have a pedalboard with an Amp1 and a Boss MS-3 and I don't really see what the Amp X will do that I can't already do with that setup, which is cheaper, readily available and actually smaller. .

So idk, I think just adding a few basic effects to the Amp 1 like delay, chorus and a tuner for an additional $200 and calling it Amp 2 or whatever would've been sufficient.
IMO "two Amp 1s in one box" would have done it, basically two channels you can set to any of the channels, each with their own EQ.

Afaik he even had a concept for "Amp 2" that was exactly like that. But it kept evolving with things like wanting an IR loader there, which means now he has a DSP which could be used for effects. So it ballooned into the Amp X.

I can totally see how they got to that, but it's definitely been way too ambitious considering all the effects they need to work in.
 
IS THIS THING dead?
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Well it Guitar Summit starting tomorrow and the AMPX will be making it 12th public appearance , to which Thomas will say
“ we are very close now , I don’t want to make any promises but I think I will be back at Namm in California
With the same unit in January ,and we will be shooting to release early in the spring , but don’t hold me to that , anything can change

By the way we have new products in development that I hope to be able to give more details about at Guitar Summit 2027 thanks for your time
 
There’s an alternate universe somewhere where Elvis and Jimi Hendrix are jamming on an Atomic Tonocracy pedal and a Blu AmpX

Correction: There’s an alternate universe somewhere where Elvis and Jimi Hendrix are jamming on an Atomic Tonocracy pedal that has received the promised, game changing update that the plugin has had for 6 months and a Blu AmpX.
 
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