I can get behind all of this except for the NDSP shitting their pants bit. Maybe there is some small subset of QC owners who ran out and bought a QC solely because they were excited/curious about capturing, but those wouldn't have been especially budget-minded, savvy customers in the first place. With $2K on the counter, a larger percentage would have been looking at the bigger picture, where the QC provides a (mostly) full-featured multi-effects/ amp emulator with full I/O, routing, etc. Something more on par with full-fat Helix, but with (subjectively) better sound amp sims and (subjectively) a slightly easier UI.
It's true that NDSP is going to start losing some percentage of sales to technical, budget-conscious players who will recognize that ToneX + a good multieffects unit (e.g. HX Stomp) gets the same or better done for less money. But let's not pretend that a combination like that - with the attendant MIDI programming and maintenance - is ever going to be as easy or as versatile as a single, fully-integrated product.
Personally, I think it's great that there are now a couple of different options in the way of full-fat, all-in-one units
and more modular solutions like this ToneX pedal. The fact that these are being brought to market at all, and selling as well as they are, indicates there's still a very robust market. Rumors of the guitar's death have been greatly exaggerated.