I watch Pete Thorn for those lovely demo songs mostly, but I see it more like "if he's getting a great tone out of it, then so can I" situation. It means that the only limitation is my playing ability vs what the gear can do.
Unfortunately the Joe Average scale tends to go straight to "smartphone filming a dude in cargo pants" which gives you no real idea about how the amp sounds. Of course, modelers are easier to record direct so that takes at least part of it out of the equation.
"Pro" demos/reviews do tend to have a very surface level approach to modelers though and you need deep dives from people who actually use them.
I didn't find the QC models to feel any better than Fractal FM3 or Helix when I had all of them 3 years ago. So I'm not really buying that QC is doing something better than the competition.