This just doesn’t match my experience with real amps, models, captures or HW modellers. When I use a real amp it sounds like I would expect. When I use a modeller, it sounds like my amps do. I just don’t see where “HYPE” needs to come into it. All they have to do is sound like the real amp and I’m happy.
But are people buying or using X amp because it is X amp or are they buying or using X amp because they love the tone where Y artist used X amp on whatever seminal record? If you don't know for sure, ask the Jose Arrendondo estate, Dave Friedman, Reinhold Bogner, Scott Splawn, Mark Cameron, David Bray, Lee Jackson, Mike Fortin, Dan Gower, Jens Kruse, Jason Tong.....
I'm pretty sure these gents ain't making a living making amps that sound "like the real" Plexi or JCM800.
Whether the design type of “hype” aligns with the users need is random though. It might get closer to the user’s taste or it might get further away. If you adjust various parameters yourself there is a direction. Hype is different for every amp and essentially random as to whether it’ll be beneficial or not.
This is a feature, not a bug. Line 6 is not trying to be Fractal with 50 exposed parameters on tabs and submenus. They conceived a simple, efficient way for anyone - experienced or not - to apply a single set of "mods" to an amp of their choice, and be able to control how much of it applies. You want more control and less randomness? Skip it and use the abundant EQ, dynamics, poweramp parameters (e.g. sag, bias) and cab options to shape your tone instead.
I know already I don’t want it, because I can’t see the benefit. Just as I don’t want unique amp sims designed by Line 6 or Fractal. Again, others can have their own preference but I prefer amps to be modelled accurately from real gear.
Why do you think it's binary? Line 6 can serve people with your preferences,
and they can serve people who want them to get creative with original designs and functionality at the same time.
Because it makes people think that accurate amp models are in some way flawed or in need of improving. It has not been the case for me with any real amp or modeller before, and every platform seems to be doing just fine with accurate models. So it’s a solution looking for a problem IMO.
Do you feel the same about Fractal allowing you to swap tonestacks, tubes, and change voltages and other topographical components? Because that also implies that the amp - as is - isn't good enough.
I just don't understand the "I'm not going to use this feature, so I'd rather it not be in the device AT ALL. Its very presence offends me!" mindset I've seen from you and a few others here. Any modern multi-FX modeler will offer models and capabilities that won't be used by any given user. Like, no one buys a Fractal and regularly uses 350+ models. Or uses all the factory presets. Or uses both performance pages all the time.
Use what you like, and disregard what you don't.