When it first dawned on me that adding pcom to the QC would mean a bunch of locked content it rubbed me the wrong way, but the way it’s implemented is actually the best they could have done it.
Fwiw, I'm not even saying the way NDSP are doing it is necessarily all bad. As I don't own any of their plugins or hardware items, as I also have no plans on changing that any day soon, I've got no horse in that race, either.
All I wanted to say is that Kemper isn't the firsto to offer paid content for a hardware modeler (Line 6 offering their models for the PODs has been mentioned already, too).
Ok, admittedly, with both L6 and NDSP, what they're selling is "content", whereas Kemper is trying to sell "functionality" - which is indeed a first, at least from all I know. And yes, that's kinda weird - and I do happily agree that it rubs me pretty much the wrong way, too. Makes my interest in their products dwindle quite a bit.
It's kinda like buying a guitar for, say, €800 and the company telling you that the actual fixing screws for the already mounted locking tuners would cost you another €200 (with no option to replace them with 3rd party tuners).
Yet, all I wanted to say with my initial post on the subject was that we will likely see more of that kinda thing. Once whatever hardware is sort of "perfect" (I know it never is, but let's just assume it is for now), once the hardware has plenty of headroom for future software to run on and once the market of people interested in that product, there's really only two ways for the company to still generate money from that hardware:
1) Try to build some planned obsolescence in.
2) Charge for software updates.
Alternatively, you could deliberately build less than perfect hardware (not lasting long, see planned obsolescence, or not offering enough DSP juice for new features).
Or you could just try to come up with a new and better product and stop supporting the old one so your users would buy the new thing. Which would as well only work so-so-ishly in case the older product was pretty mature already.
As a user and as someone to actually care about the environment, I'd personally rather have "perfect" hardware with ongoing software support. But the only way to get that would be by paying for updates.