Just to clarify, my Delixe reverb side bar was strictly personal interest in relation to gear Jay is using, not remotely related to the IK box in the least. Sorry for the diversion.
Unless thing drastically change in my late-50s/60s, a Deluxe reverb is, if anything, too loud for most of my situations so it’s a decent standard point of reference for me.
I would never buy a speaker of any kind made by IK on principle alone, but certainly not one like this that is so obviously “let’s throw on a gimmick knob”. The price - who knows. JBL, Yamaha, QSC make a gazillion speakers a year and so have different economy of scale vs IK making a speaker for a specific niche of a specific niche of guitar players…which is the primary reason why I would never buy a speaker from IK on principle.