I’d be willing to bet that Cliff never intended for the AxeFX to reach further than studios or the racks of guys who were already using Eventides, Lexicon’s or TC gear. After having my hands on some of those units and knowing Cliff started the AxeFX in the early 00’s, with the G-Force being the only real piece of gear attempting to cross a bridge between studio quality gear and guitar rigs at that time, the UI makes absolute sense to me from that standpoint.
Add to that the fact there has never been any crazy marketing, I believe the extent of what I’ve seen was a 1-page ad in guitar mags a couple times. Never saw any forum banners or giveaways, but I’ve now witnessed 13 years or so of what’s happened on this forum in the last year; word of mouth, clips and videos getting people to buy a Fractal unit.
And it’s also not like Fractal has ramped up production to keep up with demand. I think the one person in the world who knows more than anyone else that Fractal can sell more Fractal units if they wanted to is Cliff. While some UI suggestions make their way through, Cliff’s not on here talking UI specs with Laxu (I think the ratio is 125 Laxu UI posts merits one Cliff response), he’s going to town on amp accuracy and specs with James and Mirror.
You see a lot of stuff like “If Fractal expects to compete….”, “If Fractal wants to stay in the race…”, “I’m not buying a Fractal until they improve the UI”, I don’t believe for a second that any of that is what motivates Cliff to do what he does. I think things like the MCF, Ax8, FX8 and FM’s are a response to the general consumer market picking up on it, but I’m still not convinced the target audience is the same as Line 6 or NDSP.
tl;dr- I agree.
(Cliff, blink twice if I’m right)