A design consultant would take a few weeks tops to take all the functionality on the current axe 3 and re-lay out the thing to be easier to use, and do a few rounds of revisions and testing. I know I could do it pretty quickly, and it wouldn't be a huge expense. If they don't do it it's because it's not a cultural thing for Fractal, it's not because it's a prohibitive cost. Hell hire a kid out of design school and get them to work, they might make some mistakes here and there but just someone focusing on the task will generate usable ideas to improve things a bit.