Can't really comment on these, since they're out of my price range. Always thought these looked weird, especially when they first came out and there were all the "shovel" jokes about their finish.
Then I found a 7-string Sterling model for a decent price (and later a 6-string Sterling) - bought them both. It's just a great guitar. To me it feels so different but in a good way. And so freakishly light. I need to grab mine out of the pile and start playing it again.
I'd imagine these (full-blown Ernie Ball models) are just amazing to play - kind of like going from a standard Ibanez to a Prestige or J-Custom - just that level of "better".