No question about that.
My point is: Nothing about this case is really new or should come as a surprise.
As I tried to allude above, social media has a longstanding tradition to disenfranchise artists and creators out of their rightful royalties.
(I'm not gonna put meself in hot water again going more explicit than that.)
Second, instagram and other platforms are built around filters. Acting surprised in 2025 when you find out that social media content is edited and fake is...
Dunno.
Soo much of youtube guitar content has been fake for so long.
Most stuff on social media is not "authentic" in any sense.
I understand is that Turra is a confluence of sorts, where content creators feel the pain of being scammed themselves and creators feel the problems of the autheticity crisis of social media in 2025.
To me this is a "kill the messenger" situation. It's all been there for quite some time for everyone who wanted to see.
Watch what happens when the next Turra turns out to be an AI model and not even a real person.
Fully automated AI content guitar channels are coming.