I tend to disagree with the overpriced comment. Let's take the Lion, it's 3 great amp models, with 2 boosts each, 6 great cab sims and great room sim and perfectly usable gate. In a hardware that has great AD/DA quality, is stereo I/O and optional does a loop to switch other pedals in/out. 432€
In the past I bought a few Softube Marshall sims. Plugins. No hardware, just 1 amp, no boosts, 1 cab, 100 bucks each. They are very good but don't kick me as much as the Lion. I plug into that one and a few hours go by in a heartbeat.
Price is relative. As good as I like it now I would pay a lot more for it to get it back would it be taken from me.