I tend to disagree with the overpriced comment. Let's take the Lion, it's 3 great amp models, with 2 boosts each, 6 great cab sims and great room sim and perfectly usable gate. In a hardware that has great AD/DA quality, is stereo I/O and optional does a loop to switch other pedals in/out. 432€
In the past I bought a few Softube Marshall sims. Plugins. No hardware, just 1 amp, no boosts, 1 cab, 100 bucks each. They are very good but don't kick me as much as the Lion. I plug into that one and a few hours go by in a heartbeat.
Price is relative. As good as I like it now I would pay a lot more for it to get it back would it be taken from me.
I'll argue from the other point of view:
- Stereo I/O is table stakes in this price point. So is "great AD/DA quality". So is good latency but UA does not excel there - it's closer to full blown multifx units latency in a much simpler pedals. Which adds up when you start putting more of them in line.
- 3 amp models that are not vastly different from each other, not as different as say JTM45/Superlead/JCM800, or Fender/Vox/Marshall.
- 6 cab sims that you cannot replace or adjust, so you better like at least one of them.
- Fx loop seems unnecessary when a Marshall Superlead relies on powertube distortion and there is no headphone out, so you might as well just plug things before/after the pedal in/out.
- Having to register an account to unlock the features already on the pedal.
- Having to rely on a mobile app to adjust things that could also be power up modes.
- No remote switching features.
- Single preset, and the mobile app presets sometimes contain adjustments that the user cannot access themselves.
It's fine that you like it, and they certainly sound good. However UA has a significant number of drawbacks they adamantly refuse to address on any of their pedals. To me that erodes their value a lot, enough for me to be curious enough to give them a try but also enough to avoid basically everything UA makes because they have shown they don't care about the customer.