The Annual NAMM predictions rumours thread 2024

Can’t wait for The Modeler Wars NAMM episode.
Excited Aaron GIF by Nashville Tour Stop
 
TubeStack said:
I think it's lame too, however that ^^^ is the third or fourth time the pic has been posted here (and subsequently NDSP talked about).
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Then again, NDSP is talked about anyway. And there would be more talk if they'd shown even a controlled demo of Plini running on QC (since it's progressing super-well and coming out S O O N). Or if they had had Rabea and Plini performing a short set together on their booth. I don't believe for a second that they actually originally planned to do this. Something went tits up, and they came up with this.
 
Aleksi said:
Then again, NDSP is talked about anyway. And there would be more talk if they'd shown even a controlled demo of Plini running on QC (since it's progressing super-well and coming out S O O N). Or if they had had Rabea and Plini performing a short set together on their booth. I don't believe for a second that they actually originally planned to do this. Something went tits up, and they came up with this.
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It's a pretty good pivot if their idea was to have SOON on day 1, then come in at day 2 but something prevented that. They spent little money, got a lot of online speculation for it and the name NeuralDSP is now on a lot of content.

I don't think they could have done that by demoing plugins on the QC, they can do that later and then be talked about again.
 
laxu said:
It's a pretty good pivot if their idea was to have SOON on day 1, then come in at day 2 but something prevented that. They spent little money, got a lot of online speculation for it and the name NeuralDSP is now on a lot of content.

I don't think they could have done that by demoing plugins on the QC, they can do that later and then be talked about again.
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I'm thinking they had a proper booth planned with the S O O N sign as a bit of fun, but something went wrong with what they were actually supposed to do/show at the booth, so they came up with this. Didn't they have a super slick booth last time?
 
Not trying to be snarky here, but i don't understand why people are trying to read ulterior motives on NDSP's latest stunt. NAMM is trade show, and Neural doesn't really have anything new to announce this year - other than a desktop editor for the QC.

Putting up a huge "SOON" sign at NAMM tracks perfectly with the kind of advertising Neural is known for. And it is working - here we all are, bickering on internet forums about it :LOL:

Frankly, it's kinda clever, to the point i'm surprised no one has ever tried it before. And, as others here have commented, it's almost assured NAMM organizers will have rules prohibiting using booths as billboard space moving forward.
 
laxu said:
They spent little money, got a lot of online speculation for it and the name NeuralDSP is now on a lot of content.
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Well, while there's the good old "all attention is good" thing, NDSP might have crossed the line where it isn't anymore.

I mean, 2 days before NAMM they were still asking people to show up and say hello on their FB page. Now let's hypothetically say there's just a handful of not yet too commited potential NAMM visitors finally deciding to go there because they thought it'd be great to have a little (customer or business related doesn't matter) chatter with NDSP. If I was such a person, I'd shove that SOON sign straight up... well, you know where.

Also, from what it looks like on the pictures, that booth was a pretty big ass thing compared to other vendors in a similar market segment. Leaving such an amount of space unused sort of in the middle of an apparently pretty well crowded trade show doesn't look like a clever marketing move in my book but it's rather displaying a super arrogant attitude - nothing new at NSDP, so they're pretty much just proving that point.

Lysander said:
And it is working - here we all are, bickering on internet forums about it
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As said above, I think it might not be working anymore, as they might've crossed a line.
 
Aleksi said:
I'm thinking they had a proper booth planned with the S O O N sign as a bit of fun, but something went wrong with what they were actually supposed to do/show at the booth, so they came up with this.
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Could very well be that, at least it reads plausible. Just that their way of dealing with things isn't exactly cool, funny, professional or whatever. If something unexpected happened, I'd probably at least come up with an explanation on day 2. Or send some representative there and clear the situation.
Really, I'm pretty much a friend of whatever kind of ninja marketing (as in doing the unexpected), but NDSP doesn't exactly have any products in their hands deserving such a marketing. Their track record isn't exactly asking for any kinda bold marketing moves, either.
 
Sascha Franck said:
I mean, 2 days before NAMM they were still asking people to show up and say hello on their FB page. Now let's hypothetically say there's just a handful of not yet too commited potential NAMM visitors finally deciding to go there because they thought it'd be great to have a little (customer or business related doesn't matter) chatter with NDSP. If I was such a person, I'd shove that SOON sign straight up... well, you know where.
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I don't really follow social media (other than YouTube), so had no idea they were actually inviting people to stop by their booth. So something definitely went tits up last second. I would be really surprised if they didn't mean to have Rabea and Plini performing at their booth since both were attending NAMM.
 
Lysander said:
Putting up a huge "SOON" sign at NAMM tracks perfectly with the kind of advertising Neural is known for. And it is working - here we all are, bickering on internet forums about it :LOL:
Click to expand...

This is my point of confusion over the whole marketing aspect-

Outside of those of us on the internet who are aware of NDSP's "SOON" shenanigans, who is this marketing directed to? How does this lead to a positive thing for NDSP?

I mean an actual example of someone who is unaware or vaguely aware of NDSP, walking by that big ass SOON display, what does this do for them?
 
DrewJD82 said:
Outside of those of us on the internet who are aware of NDSP's "SOON" shenanigans, who is this marketing directed to? How does this lead to a positive thing for NDSP?
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The Annual NAMM predictions rumours thread 2024

I mean, I'm not put off by multi-effects, but if I'm walking up to a booth to play some pedals, I'm not gonna wanna also have to figure out how to adjust stuff on a new Muti-effect I've never used just to dial the amp tone to fit the guitar I'm using. Which is why I assume they have a few...
thegearforum.com thegearforum.com

TL;DR, Neural are using NAMM for (cheap) billboard space - on the world's largest music trade show event.
 
DrewJD82 said:
This is my point of confusion over the whole marketing aspect-

Outside of those of us on the internet who are aware of NDSP's "SOON" shenanigans, who is this marketing directed to? How does this lead to a positive thing for NDSP?

I mean an actual example of someone who is unaware or vaguely aware of NDSP, walking by that big ass SOON display, what does this do for them?
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I would imagine this would be most people's reaction passing bye that booth


Suspicious Kimmy Schmidt GIF by Unbreakable Kimmy Schmidt


:D
 
DrewJD82 said:
This is my point of confusion over the whole marketing aspect-

Outside of those of us on the internet who are aware of NDSP's "SOON" shenanigans, who is this marketing directed to? How does this lead to a positive thing for NDSP?

I mean an actual example of someone who is unaware or vaguely aware of NDSP, walking by that big ass SOON display, what does this do for them?
Click to expand...
Maybe it would make them curious enough to find out?
 
Elric said:
LOL, Eddie said in an interview he cut the piece of that destroyer's lower body off for a photo shoot and the guitar never sounded right again. I've never gotten wanting gear that looks like it belongs to someone else.
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I agree, and I really wish Steve Vai would stop making public appearances with my Jems. ;)
 

So do we a blog update coming soonTM? I can picture it now:​

​

NAMM Booth Development Update #1 & PCOM Development Update​

We are ahead of schedule for our 2025 NAMM booth! Unfortunately there were issues we didn’t anticipate due to market conditions with the regional banking sector in the US and complex overdraft fees situation that prevented us from being present, but make no mistake we are getting the situation sorted and checks should start clearing and issues are understood and easy to fix.

No new updates on the PCOM side, but we know that you’re going to absolutely love it.

Happy Groundhog Day!

NDSP
 
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