I don’t think people like how the fender FRs sound because they say fender on them. I think they like how they sound because they are constructed like a guitar speaker cabinet, and they respond more like one than a plastic PA speaker.There's nothing magic about an ""FRFR"" just because it says "fender" on it. Its like the salseman at bestbuy telling you Marshall headphones make rock sound better because they say "Marshall" on them. Or that somehow slapping the name "Neve" on a standard TheSycon.de audio interface somehow makes it magic.
In fact that usually puts them BEHIND the curve...See Apogee's first forays into interfaces for instance.
We've already seen that in at least the noise parameter Fender is not better but worse than most of the cheapies