Nor last year. UA, Roland/BOSS, and Strymon didn't have booths either. Hung out with Sean and Mark from Strymon and Tom Cram from DOD/DigiTech too. Yesterday was way more of a "getting the band back together" kind of day, at least for me. Not much in the way of industry trends either.
On a positive note, while there appeared to be around the same number of vendors as last June (which was WAY down from the previous NAMM in Jan 2020), attendance seemed WAY UP from the last one. So maybe our death knells have been premature?
Yamaha showed their new 4ms latency headphones hooked up to Helix in our little corner of the Yamaha booth. NAMM landed between release cycles this year and we'd rather spend our NAMM budget on engineering resources, like Fender, Gibson, PRS, etc.
Might be back later, as I really miss the big Helix Users Group party on Friday night.