Frodebro
Rock Star
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Speaking only for myself, but I didn't specify that the impact will be in Europe only
Anyway, Stadium Floor is expected to cost 1800/2200€ vs Fractal FM9's 2300€, so indeed it can impact sales in Europe, although they'll be smaller than in America.
And the 1800€ price of the non-XL, together with the bigger amount of features and way better UI, can help it to sell better than what FM9 has been able to sell so far. It's 500€ less for presumable much more value.
Honestly, I don't think there will be a huge impact on FM9 sales in America, either. The two companies are primarily focused on different segments of the market. Kinda like Friedman versus Marshall.