Just so I understand you correctly, you believe that the majority of Kemper owners profile amps and care deeply that the profiles they make don't null as good as NAM. You also believe that no one that buys a Kemper (or other capture device) has any other criteria that might outweigh small differences in capture quality.
I'll agree that if YOU buy a capture/profiler, that is your criteria. I think that you are intentionally ignoring the fact that others don't agree and purchase a Kemper and are elated with the sound quality and features.
It's almost as if you are angry with anyone that can't grasp just how important a Null test is for a guitar rig.
You are absolutely correct that Kemper made a name for themselves with the premise that the device can capture and re-create famous tube amps so accurately that it is indistinguishable from the original amp, and that even the feel of the Kemper would duplicate the feel of the amp profiled so well that you wouldn't be able to tell the difference.
I think that the claim is partially true. I think that Kemper gets pretty close, but that getting "near perfect" to the point where no one can accurately tell the difference takes a bit of doing on a Kemper. It also requires that you actually own the amp. I think I once topped out at 3 tube amps. I have a couple of friends that have as many as 10. MOST people have exactly 1. My point being that without Kemper, I would never have known that I prefer a Friedman over a JCM800 (and the same kind of thing for a few other amps) because I would likely never have purchased a Friedman to find out.
Where Kemper has gotten off in the woods is the persistent assertion that their profiles are as accurate as can be and that there is no sense in getting more accurate ...... which is a particularly hypocritical statement in the face of the MK2 launch. The irony is quite thick.
I think they should have shifted gears and pivoted to their strengths .... but then I don't run product management for Kemper. Instead they decided to double down on accuracy.
I have to admit, I purchased my Kemper based on 2 key pieces of research.
- The people that owned Kemper had previously owned very nice tube amp rigs and sold them after purchasing Kemper.
- Video after video showing artist after artist failing to tell the difference between Kemper and the real thing.
That ISN'T why I have kept the Kemper though. The damn thing is built like a brick, sounds great gig after gig, and just plain gets the job done in brilliant style making my job easy on stage (and at home).
I am rooting for them with the new profiling though. It will be interesting on this forum to see how the MK2 discussions go IF the new profiling algorithm meets or exceeds NAM. Of course, I could care less. Unless the Stadium XL punches it out of the .... well .... stadium with respect to live gig use and offers the same sonic stability and reliability as Kemper, I think Kemper will survive for quite some time to come.
It is sad though. They could be doing so much more.