KDH Putting in work (Victory Amps ownership)

[SillyOctpuss]

In UK they have something called "Advertsing Standard Authority" and they say "If you own (in full, co-own or in part), or are employed by a brand and use your social media account to promote its products, you must make this known and clearly label these posts as ads."
After this video they have contacted Anderton and he said that ownership will be disclosed from now on.

Hidden ads: Being clear with your audience

www.gov.uk

But surely all of the Andertons videos are ads? They're literally selling products to you in every video.

 

[HotRats]

But surely all of the Andertons videos are ads? They're literally selling products to you in every video.

I was going to write the same thing....everything published by the Anderton's channel is an ad.

When they publish somenthing about Victory amps they are making what, and ad within an ad?
I'm confused

 

[Boudoir Guitar]

But surely all of the Andertons videos are ads? They're literally selling products to you in every video.

The question, since all of these are from Andertina music store account, not Lee Anderton’s social media account, is whether or not Anderton’s music store has an ownership interest in any of those brands. If so, then the declaration would need to be “Anderton’s music store has an ownership interest”. Tye only time Lee Anderton would need to declare “I have an ownership interest” is videos posted on Lee Anderton’s social media accounts.

 

[Boudoir Guitar]

I was going to write the same thing....everything published by the Anderton's channel is an ad.

When they publish somenthing about Victory amps they are making what, and ad within an ad?
I'm confused

I would assume that one does not need to declare an ownership interest in one’s self in videos posted to one’s own social media channel.

 

[HotRats]

I honestly believe that Lee had the right to keep his ownership secret.

Asking to declare where he invested his money is just like asking a shop to declare the profit margin of the products they sell because "people have the right to know".

It's nonsense.

 

[VegasGuitar]

Since the enforcing authority contacted Lee/Anderton's over their violation, and they came to an agreement in how future videos are to be disclosed, how can anyone think Lee/Anderton's did nothing wrong?? THEY BROKE THE FRICKING LAW!!

 

[SillyOctpuss]

Since the enforcing authority contacted Lee/Anderton's over their violation, and they came to an agreement in how future videos are to be disclosed, how can anyone think Lee/Anderton's did nothing wrong?? THEY BROKE THE FRICKING LAW!!

That's quite a leap there. Have they been fined? Or prosecuted? Or did the advertising standards authority contact andertons because they received a compliant and found nothing to action? It could be advice from the standards authority that prompted Lee to change how they declare his involvement or it could be Lee wanting to save face on social media. Unless someone puts out a statement to say otherwise neither you nor I have any real clue what happened do we?

 

[Boudoir Guitar]

Since the enforcing authority contacted Lee/Anderton's over their violation, and they came to an agreement in how future videos are to be disclosed, how can anyone think Lee/Anderton's did nothing wrong?? THEY BROKE THE FRICKING LAW!!

The law isn’t broken just because an enforcing agency decides to make a call or just because somebody decides to accommodate an enforcing agency’s request. Also - how do we know the enforcing agency came knocking? I haven’t followed all the follow ups.

 

[the-trooper]

If Anderton's Music Company doesn't own a share in Victory Amps (because Lee Anderton does, as far as I understand) does those rules apply to the content created by Anderton's Music Company or only Lee's?

Obviously both, since ASA already contacted Anrerton and he agreed to have a disclaimer in future videos.

But surely all of the Andertons videos are ads? They're literally selling products to you in every video.

They are. Nobody ever said they're not. What are you trying to say?

I was going to write the same thing....everything published by the Anderton's channel is an ad.

When they publish somenthing about Victory amps they are making what, and ad within an ad?
I'm confused

The difference is he owns one product, but not the other. And then makes a video about X amps and says "X amp are the best, they're the greatest", then makes a comparison video between amps X, Y and Z and says "X is the best, they're the best, everybody knows! Buy X amps, they're the best! Oh btw, I will not tell you that I own X amps and profit much more if you buy X instead od Y or Z".
See how that could be deceiving and dishonest both to the customers and other companies?
Btw. no idea if anything like that ever happen on Andertons channel since I don't follow them. But rules are there for such cases and he broke the rules.

Also - how do we know the enforcing agency came knocking?

KDH had a follow up video in which he said Anderton is in contact with him with the following:

 

[Boudoir Guitar]

Obviously both, since ASA already contacted Anrerton and he agreed to have a disclaimer in future videos.


They are. Nobody ever said they're not. What are you trying to say?


The difference is he owns one product, but not the other. And then makes a video about X amps and says "X amp are the best, they're the greatest", then makes a comparison video between amps X, Y and Z and says "X is the best, they're the best, everybody knows! Buy X amps, they're the best! Oh btw, I will not tell you that I own X amps and profit much more if you buy X instead od Y or Z".
See how that could be deceiving and dishonest both to the customers and other companies?
Btw. no idea if anything like that ever happen on Andertons channel since I don't follow them. But rules are there for such cases and he broke the rules.


KDH had a follow up video in which he said Anderton is in contact with him with the following:
View attachment 10753

Yeah, none of that comes close to any deep level of analysis regarding whether the law was broken. That sounds like a standard “hey, we got a noise complaint” “yeah, I’ll turn it down sorry.” With nobody ever actually getting out a decibel meter to see if the noise level was actually in violation of the law.

 

[SillyOctpuss]

KDH had a follow up video in which he said Anderton is in contact with him with the following:
View attachment 10753

Thanks for posting this. I hadn't seen this yet.

They are. Nobody ever said they're not. What are you trying to say?

I was responding to the part you had quoted from the ASA

In UK they have something called "Advertsing Standard Authority" and they say "If you own (in full, co-own or in part), or are employed by a brand and use your social media account to promote its products, you must make this known and clearly label these posts as ads."

My point is that all of their videos are quite clearly ads and no one could think he's making videos he won't financially benefit from whether it's for victory, Marshall or boss.

I also doubt this has actually broken the law in the UK which would have seen Lee either fined or prosecuted. There's a big difference between receiving advice from one of our watchdogs in the UK and breaking the law.

 

[the-trooper]

Yeah, none of that comes close to any deep level of analysis regarding whether the law was broken.

That's because I'm not a UK lawyer.
My point was that KDH did nothing wrong, he pointed out that someone else was doing something wrong and hate towards him makes zero sense.
Don't like his videos? Don't give him clicks. Story ends there. As simple as that.

 

[HotRats]

That's because I'm not a UK lawyer.
My point was that KDH did nothing wrong, he pointed out that someone else was doing something wrong and hate towards him makes zero sense.
Don't like his videos? Don't give him clicks. Story ends there. As simple as that.

I disagree somehow.
KDH didn't somenthing wrong per se he did somenthing useless that led to a nonsense.
The nonsense is forcing Lee Anderton's to disclose his financial interests on a channel run buy a shop that sells stuff and to add a stupid disclaimer line on future videos.

There's no difference in being biased, if that's the concern, because you own a share of a brand (and we don't even know whether Andertons ever had an income from that investment) or because you earn more by selling that brand due to a bigger profit margin.

I understand there are "rules" but those sound silly when applied to this specific situation.

 

[Boudoir Guitar]

That's because I'm not a UK lawyer.
My point was that KDH did nothing wrong, he pointed out that someone else was doing something wrong and hate towards him makes zero sense.
Don't like his videos? Don't give him clicks. Story ends there. As simple as that.

If his video was "yo, Anderton's told me he's a part owner of Victory amps and he hasn't disclosed that ownership in any of the Anderton's videos. Seems kinda shady. Also, take his praise of those amps with an even bigger grain of salt than his praise of all the other amps he stands to profit from if you buy." that's fine.

But he never does just that. He editorializes and imputes moral choice behind the facts that he reports on. He comes to questionable legal conclusions. All of that leaves him open to criticism.

 

[paisleywookiee]

I can’t speak for everyone, but I think any sort of backlash is towards the unnecessary levels of outrage, not the rules themselves.

So, sure, more disclosure is good. Did it require 9 pages here, and even more on TGP? No. Not really.

 

[SillyOctpuss]

But he never does just that. He editorializes and imputes moral choice behind the facts that he reports on. That leaves him open to criticism.

That's not my issue with KDH tbh. It's the negativity in his channel of trying to find or manufacture scandal in order to grow his monitized youtube page.

There's plenty of scandals in this world that bother me but a retailer making youtube videos to sell you things isn't one of them.

 

[JiveTurkey]

There's plenty of scandals in this world that bother me but a retailer making youtube videos to sell you things isn't one of them.

Ultimately; this.

 

[Boudoir Guitar]

That's not my issue with KDH tbh. It's the negativity in his channel of trying to find or manufacture scandal in order to grow his monitized youtube page.

There's plenty of scandals in this world that bother me but a retailer making youtube videos to sell you things isn't one of them.

I'd say we are in agreement -- to me that's just rephrasing of the same thing -- He builds scandal by not just reporting facts, but by making it seem like there are moral choices and legal implications to those facts that make them scandalous.

 

[FuzzyAce]

Did it require 9 pages here, and even more on TGP? No. Not really.

 

[JiveTurkey]

Work*



*...he said, while sipping his death by chocolate mocha latte