They have a habit of doing product teases years before the units are in production. Examples off the top of my head: GP/DI, GP/DIR, Deliverance series II, Sig:X series II, updated Ultra Lead, LXII.
Watching interviews and reading articles written by Steve Fryette, it is pretty clear that the guy is of very high intelligence. He understands the needs of guitar players and knows the electronics inside and out like few in the business seem to. His products are innovative and his amplifiers sound great.
The flip side is that he doesn't seem particularly good at being a businessman, marketer, or public relations rep and he apparently doesn't want to let anyone help with that side of the work. The public image of the brand suffers as a result.
Despite the numerous anecdotes of faulty gear in online forums, I don't actually think this is an indication of bad designs or cheap components. I think it is the symptom of poor customer support. Mass produced electronics are going to have some level of attrition and companies like Friedman and Suhr do a very good job of providing post purchase support and repair. Fryette just leaves people hanging and then they turn to social media with their issues because they have nowhere else to find help.