Which IMHO gives them more benefit of the doubt than they deserve. If anything, Neural are a completely 'me too' company, following well trodden paths for both feature sets and UI design. They're not at all revolutionary and didn't redefine anything.
They throw insane amounts of cash at marketing and design, much in the same way that ROLI did, but it truly does seem that they completely starve their development teams of resources and funding - again, much like ROLI did.
I aint falling for the hype. Seen too much of it in my time.
When I say UI, I don't just mean a big amp centre screen though, no one deserves credit for that because its the obvious thing to do for absolutely any amp sim. I mean how the user interacts with the plugin - there is minimal clicking to get a tone going, simple & clear interface, a standalone app etc.
I mean each plugin being preconfigured with input->pedals->amp->cab (with moveable mics etc)->FX->output. No diving through menu's to get a tone going, its all ready to go with minimal clicks. And there were others (Sturgis Toneforge is sort of like that as well as Audio Assault), but nothing that made the competition take notice in the same way. It would be insane to suggest that how they present their plugins hasn't influenced the market. I'm definitely not suggesting its just down to the UI/presentation of their plugins - it was the new technology, ease of use, how it was marketed, official tie ins with brands and musicians/bands. I'm still not sure they've really been overtaken for that style of plugin - Metallurgy and Audio Assault are similar but way clunkier to use. Many others don't have standalone versions and often require more faffing around to get use out of.
Podfarm was good at the time, and certainly had some influence over what followed, but its also quite dated by comparison. I think how NDSP presents their software is quite different to that approach.
If I was talking about the QC then I could see the parallels with your experiences with ROLI. I don't really see the same level of shittiness with their plugins though. Even as a company, its not like they've been snapping up other companies or startups and running them into the ground. They work as expected and rarely have issues, at least in my experience. All marketing is annoying to me and I don't really find NDSP's plugin marketing to be that bad in all honesty. Give me that any day of the week over snide viagra passive aggressive emails or daily offers from IK on products I already own. Most plugin companies are advertising constantly these days, its a crowded and competitive marketplace.
I am a fan of official tie in's where possible. That has no bearing on whether something is good or not, but its something I'd like to see more of.