I think the aspect of ‘create your own adventure’ with modeling, along with an ‘unproven track record’ in the context of historical gear, plays in heavily with the modeling battleground.
IE- Someone buys a JCM800 and it’s cheers all around. Sure, some people don’t dig 800’s, but they do what they do and there’s no questions about a JCM800 not being able to handle a job it’s given.
Then you get into modeling and the floor is opened up to “Well, is the JCM800 modeled as well as it possibly can be? I tried _____ before and their DRRI model sucked so their 800 model probably does, too”, “Oh their 800 model is so good, unfortunately you have to be an engineer to make it sound good”….and the plethora of other things modeling introduces because you’re not just plugging into an actual 800.
Then the price of things where people use all kinds of mental gymnastics to justify/speak down to others regarding their purchasing decisions.
Then ya add in some previous experiences with certain brands; one guy gets a Fractal unit and can’t spend 10 minutes figuring out how the jog wheel works and when it doesn’t work the way he thought it should, he becomes a Camp Survivor and every post he makes after for the next 5 years is how Fractal is too complicated and everyone who owns a Fractal just likes believing they’re superior.
Then you get the people that actually DO believe they’re superior because of the modeler they picked, despite the fact they have absolutely zero music they’ve made with it posted anywhere or a single shred of evidence they even play guitar.
It’s a fun world out there.