The digital/modeling subform more than any other is filled with people comparing signal processors based on features that are far outside of the actual signal processing. Not finding fault with that because people buy things for different reasons - some are much more interested in how their processor can also be a controller and that's totally fine.
There are loads of paths/tools one can choose to make their life "easier". Some folks use a smart phone with lots of lists/notes/reminder apps/calendar apps/blah blah blah to keep their life in order. Others use sticky notes all over the place. Still others just have a white board calendar.
The folks that really love the Helix Ecosystem are much more into the "my smart phone is linked to my smart watch and integrated with my car's infotainment system and my google calendar and cross-platformed to my apple calendar, all handled by this one widget to make my life simpler" approach to things. There is nothing wrong with that. Others still just put up a few sticky notes, or use a whiteboard calendar hanging on the refrigerator door to organize their life and they get by just fine.
But when a non-Helix; non-control-focused brand releases a new signal processor that is pretty darn impressive as a signal processor, and folks respond with "wow, its really lacking in features" rather than "that's cool, but I can't really give up the processor/controller mindset", its kind of like being on a camera forum when a camera company releases a small, compact camera with pretty staggering camera specs and folks reply with "but my iPhone camera does everything I need and so much more". Or, in the other analogy, reply in a thread about a new whiteboard calendar with "but its just a cool whiteboard...it might tell me that I have an event to attend on Tuesday night, but it doesn't store my e-tickets to the event electronically, or give me directions to the event!"
There clearly is still LOADS of market space for devices that are focused mostly on signal processing and how the device can control its own signal processing -- see: Eventide, Strymon, Meris, etc. To the extent they are "competing" with control-focused signal processors that are aimed not just at controlling themselves but being the brain for an entire rig, those companies have all conceded that battle in the "competition". This isn't short-sighted on the part of those makers, its a decision with the recognition that there is plenty of room to make and sell products and achieve whatever their internal sales/financial goals are without having to own all or even most of the signal processing market share.