All jokes aside ..... I think its a pretty solid first gen hardware release and it has HEAPS of potential for the algo-coders to make it a "top tier" unit.
If they wanted to, Fender are big and rich enough to very easily pay and poach the best of the best out there if they want and it wouldn't even be a ripple in the TMP Pro Project Budget - I dont know if they will do this, but they and L6 / Yamaha are both in a position to do so if needed or wanted or warranted.
Remember how many years, different hardware units, software changes etc... it tool Fractal and L6 to get to where they are today.
If it was easy ... and it clearly isnt .... , Mooer, NUX, Donner etc..... would already have released modelers for $700 that were as good as if not beterr than the Fractal or Helix.
Ben