Here’s an exercise to help you realize you know the answer:
Pretend they never announced a mkII update, and today rolls around like it did.
Would you feel the need to post that question?
And even if someone posted some comment like ‘I just got a Kemper head and it sounds great!’
Would you then have asked why are they still alive? Probably not. You probably would have ignored it.
So maybe they are still alive for obvious reasons…thousands of happy customers…and you only asked ‘why’ because you have misinterpreted the significance of the mkII release. It isn’t Kemper Profiler 2.
It’s just a fricking minor upgrade to a system that is quite good and now is going to be a little better.
It is the same price even!
Perspective, get some from somewhere besides the gear forums. Thank me later
I may be wrong, but several products come to mind where "MKII" does mean a major revision, and others where "2" does not.
Additionally, Kemper does make very substantial claims about the new profiling (exclusive to MKII). I believe this strengthens the view, in some people's minds, that MKII Kemper is meant to be a substantial update, which in turns makes some wonder "well, where's the rest?".
(ok. Maybe not many?).
Fractal, for example, doesn't seem to do this. You won't miss out on such big updates (I think?) because you stay on previous MK versions. So there seems to be difference.
Kemper MKII, to me, feels like a confusing upgrade that doesn't know what it wants to be, in a sense.
But most importantly, I believe a good number of people expected and wanted a major revision for years now. For good reason too. So much could be improved, like potat aspects of the UI. It's hard to stomach how the company didn't do more in terms of essential stuff, no matter what they call the new unit.
Then as far as Kemper still selling well, it's not surprising to me. They created a good reputation. They shook up the market like nobody has in recent years. Several big name producers were/are signing praises for Kemper, and many gigging bands still rely on these units for their live sound. It's a solid, highly reliable unit, with a massive library of sounds.
But for the future? That's when I think Kemper will likely become become more and more irrelevant.
MKII profiling seems like a real tough thing for them to accomplish (maybe minus the editor?), while tonex and QC updated their capturing before even profiling 2.0 comes out. Almost feels symbolic.
Then helix Stadium absolutely demolishes everything for usability etc etc, will have captures; fractal next gen will run NAM; tonex is cheap, and will likely have an all-in-one unit too.
In terms of gear forum people vs outsiders, I think sales, as you've pointed out, is a good barometer to gauge what's truly going on. But I also see people outside of forums who ask stuff like "why still the same?!?? Lmao".
I am not going to be surprised if sales fall year after year, maybe after an initial boost provided by profiling 2.0. But again, all this is highly speculative.