KDH Putting in work (Victory Amps ownership)

So I'm watching this and...it's just dumb. The premise is that a dealer has no incentive to sell you one brand over another. That's...not at all true. I think we've all been in music stores of all sizes where it was 100% clear the owner was pushing us heavily towards a product for reasons other than just because they think we'll like it a lot.

His final gotcha is still..."I have no idea what his relationship is in this company other than he and 9 other people...in varying ways...own it. In some way."
 
Jarick said:
Agreed, not a big fan of "exposure" videos.

I'll be honest, I don't really care if Andertons owns Victory or not, and I really haven't seen them do much "shady schilling" for the brand. For as big as they are, I really don't see much of any kind of shady activity out of Andertons.

The one big association they had was with Chapman guitars and they disclosed the hell out of that relationship, and while they certainly used the guitars, never made them out to be anything other than what they were, and didn't exclusively push the brand.

I haven't seen any similar kind of activity from them and Victory either.

Non issue, IMO.
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Generally speaking I agree, but it explains the rapid rise of the company, given that they were getting seemingly “organic” exposure on the Andertons channel, while riding on the backs of their in-house influencers (Rob, Rabea, Pete) who were all miraculously being “chosen” by this random upstart company for signature amps.

They obviously didn’t want to disclose his ownership so the company’s growth would be seen as organic, and not in part some Andertons influencer driven upstart.
 
Whizzinby said:
Generally speaking I agree, but it explains the rapid rise of the company, given that they were getting seemingly “organic” exposure on the Andertons channel, while also riding on the backs of their in-house influencers (Rob, Rabea, Pete) who were all miraculously being “chosen” by the company for signature amps.

They obviously didn’t want to disclose his ownership so the company’s growth would be seen as organic, and not be potentially viewed as some Andertons influencer driven upstart.
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There's also the fact that it was basically a rebuilding of a pre-existing amp brand (Cornford), not just a thing created out of whole cloth, which one would expect to grow pretty quickly from nothing.

Friedman amps has certainly ridden on the backs of their endorsees. Next KDH video "Pete Thorn always uses his signature guitars, pickups, amps, and plugins, BUT HE NEVER TELLS YOU EXACTLY HOW MUCH HE GETS EVERYTIME JOHN SUHR TAKES A DUMP?!?!??!?!?!?!?!"

given how willing Lee was to discuss his ownership of allllllll the other brands, including Chapman Guitars...the obvious question is "why is this one different?":

(1) Maybe some of the other 9 are more sensitive about disclosing their ownership interest.
(2). Maybe some of the other 9 recognized the double-edged sword of a Chappers and The Captain association and are the ones that have asked Lee to keep mum.
(3) To the extent that it was a Lee-specific thing, the difference here seems to be in the business model...from the very beginning I recall Victory amps being available from lots of different vendors, not just Andertons, which was quite a bit different than Chapman guitars and the others that all seem to have started as Anderton's-only availability?
 
Boudoir Guitar said:
One of my beefs with this guy is his constant use of "we" as if this isn't just some video made by a mildly luny dude on the internet, but something "we" are all a part of and an endeavor "we" all agreed to and invested in. Coincidence? Or part of a pattern?!? We'll never know...
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Yup. That's collective amnesia/hypnosis talk. Conspiracists and "we" is re-education 101. :LOL:
 
genuinely thought it was common knowledge that Andertons were behind Victory. I think Victory are from Woking, Andertons is Guildford so neighbouring towns.

They’ve done the youtube aspect of the business tremendously well - they’re more of a warehouse these days than a traditional guitar shop. Quality control from them is jank and I don’t really rate the customer service. I only use them if nowhere else has stock. Not sure they care that much whatever they sell you, if they stock it and you want to buy then they’ll be happy to get whatever they can.

I get that a lot of people don’t realise Victory had involvement from them and it can be a surprise, but ultimately it makes no fucking difference. KDH has a vested interest in making everything sound like a scandal and gossip when it’s just fairly bland run of the mill shit that goes on.
 
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MirrorProfiles said:
genuinely thought it was common knowledge that Andertons were behind Victory. I think Victory are from Woking, Andertons is Guildford so neighbouring towns.

They’ve don’t the youtube aspect of the business tremendously well - they’re more of a warehouse these days than a traditional guitar shop. Quality control from them is jank and I don’t really rate the customer service. I only use them if nowhere else has stock. Not sure they care that much whatever they sell you, if they stock it and you want to buy then they’ll be happy to get whatever they can.

I get that a lot of people don’t realise Victory had involvement from them and it can be a surprise, but ultimately it makes no fucking difference. KDH has a vested interest in making everything sound like a scandal and gossip when it’s just fairly bland run of the mill shit that goes on.
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Yup.... unnecessary hand-wring is unnecessary hand-wringing. He thinks he has exposed something.... and
comes off more precious than Lee, to be quite honest. :LOL:
 
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I looked at that KDH guy's channel and it seems it's all basically drama bollocks. What a weird premise for a guitar related channel! Not bothering with that one.

Recent Andertons videos have seemed to heavily feature Friedmans as the amp of choice. To me Andertons is pretty much always peddling what they want to sell at that time and Victory is in no way an exception there.

If you pick a random video from 1, 2 years ago you can see in the background it's pretty much always a cut-through of their current selection of amps. You can see they shift it around every once in a while and change some things.
 
Who is the English Youtuber of Indian descent who does the same schtick? Stir up YT drama and talk with some sort of superiority complex ridden english accent?
 
JiveTurkey said:
Who is the English Youtuber of Indian descent who does the same schtick? Stir up YT drama and talk with some sort of superiority complex ridden english accent?
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Tony McKenzie has a new 17 minute video about (1) not using instrument cables as speaker cables because duh, (2) not overspending on overhyped speaker cables because duh, (3) not buying Chinese made china crap from china because china crap. But he's not of Indian decent.
 
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