I'm sure he did in private, I respect that he took the high road in public. Makes me want to check out his business.
I'm tired of keeping track of all the businesses I'm supposed to hate or cancel because of whatever. Seems like a small company having to be creative and come up with something original instead of copying someone else isn't exactly the biggest problem facing our world today.
I only have the capacity to invest myself in so many issues and Trademark laws are pretty low on my priority list.
I agree with a decent chunk of where you're coming from. I find it odd how picky folks can be about who they buy guitar gear from, but don't give a second thought about who is producing their food, fuel, etc., which they consume in WAY higher quantities. The biggest way for me to speak with my wallet would be my retirement investment, and I just chunk that into a lifecycle fund and never think twice about what awful business practices I'm "supporting".
How Gibson's Corporate Overlords and Legal Department decide to leverage their IP portfolio probably shouldn't have much bearing on whether or not someone who picked up a Gibson guitar in a shop, liked it, and would like to own it, decides to buy it or not. If one likes the Les Paul, they can still feel very good about supporting the factory line workers, etc.
However, if someone is into Gibson guitars as much because of the Brand as the quality of the guitars they make, of course this kind of thing is going to impact their decision -- because at the end of the day they are buying brand identity more so than a physical guitar.
Where I have disagreement is in your seeming opinion that that nothing is lost by Gibson sending this letter. Prior to their sending this letter, dude was building a guitar that people liked enough that they were buying it. It was an original design, heavily inspired by Gibson Flying V, that I think everyone in this thread would agree nobody would mistake for a Gibson...thus, it was NOT infringing on anyones property rights. And that guitar is not being made anymore. Yes, it sounds like he's going to come out with some other shapes - cool. But that doesn't change the fact that this guitar, that was enjoyed by some in the market, is no longer going to be made and there is no valid reason why that change is happening. And my reading is that he had always intended to come out with additional shapes anyway. So there is a loss in the market because of this practice. It's not going to get me to go picket against Gibson or even to refuse to buy a Gibson guitar that I otherwise like would want to own. But I will tilt my keyboard at a windmill in hope that if enough folks do it MAYBE Gibson's Corporate Overlords and Legal Department will see that there are alternative approaches to achieving their goals that also celebrates and expands the hobby side of the guitar industry. Because as much as I love the rich history of Gibson, Martin, and Fender...I also love the way guitar inspires so many folks to get to work in their garage and create a little cottage industry inspired by the awesome legacies started by Orville, Christian F., and Leo.