Fractal ICONS Plugin

But...the successful model everyone in the biz is admiring is NDSP, and that's not how they do it.

Hmmm, not only do I disagree with your characterization, but the way for a new entrant to disrupt a market is most definitely NOT to do everything the same way as the incumbents, especially do not copy the things that are unpopular with their customers.
 
And most NDSP plugin users have voiced that they’d love a master plugin where you can at least mix and match what you own.

Seriously, I would not buy a "suite" of amp plugins from one vender if I had to call up multiple instances just to exchange the amp in a signal chain. Can't count how often I did just that within HX Native.
The amps could still easily be grouped per collection.
 
And most NDSP plugin users have voiced that they’d love a master plugin where you can at least mix and match what you own.

I don't know about "Most" :giggle:. The single plugin model, like Amplltube, where all your purchased content appears in one plugin is popular because of its flexibility, but the NDSP multi-plugin approach has been wildly successful. One reason for that success IMHO is the narrow focus of each plugin. People like calling up a plugin that is curated for a specific genre.
 
I don't know about "Most" :giggle:. The single plugin model, like Amplltube, where all your purchased content appears in one plugin is popular because of its flexibility, but the NDSP multi-plugin approach has been wildly successful. One reason for that success IMHO is the narrow focus of each plugin. People like calling up a plugin that is curated for a specific genre.
I think it’s the biggest feature request I’ve seen to plugin users - they don’t want to have to spool up a to play Gojira and Nolly together. The curated plugin is absolutely excellent to be able to have the experience in a small package but as soon as you start investing more in their ecosystem, it’s apparent that “this could be a lot easier on me”

Idk - it’s not the biggest deal in the world to open Logic to do this, but it’s definitely a popular feature request
 
I don't know about "Most" :giggle:. The single plugin model, like Amplltube, where all your purchased content appears in one plugin is popular because of its flexibility, but the NDSP multi-plugin approach has been wildly successful. One reason for that success IMHO is the narrow focus of each plugin. People like calling up a plugin that is curated for a specific genre.
I think it blows goats, and between that and the decent but unremarkable modeling, I don't think I'll be buying any more of their plugins.
 
I think it blows goats, and between that and the decent but unremarkable modeling, I don't think I'll be buying any more of their plugins.
Genuinely surprised you think as lowly as that of their modelling. It’s always held up very well for me, and in every blind shootout I’ve done involving them vs real amps, they always fare well with others too
 
Genuinely surprised you think as lowly as that of their modelling. It’s always held up very well for me, and in every blind shootout I’ve done involving them vs real amps, they always fare well with others too
No doubt others gel well with it, and get great tones. I just don't care for what I've gotten out of it, and it's just nowhere near Fractal for me.
 
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