yeky83
Roadie
- Messages
- 979
Vertex likes to make it all about the wah pedal debacle, “10yrs ago I did a stupid thing with a wah, but everyone’s been reimbursed, there’s even a page on our website about it.”
Here’s how Vertex started.
Mason has a dream to make it into the guitar business, rub shoulders with the guitar giants, maybe John Mayer one day—he really like John Mayer. He sees pedalboards and thinks, “I can do that!” He asks a bunch of questions to the RackDoctor at LA Sound Design, orders a pedalboard from him, takes pictures of it, and puts it on the front page of his new Vertex website. “I do pedalboards, I studied EE at Berkeley!” he tells everyone.
Mason somehow gets in touch with Joe Bonamassa. “I’ll do your pedalboard Mr. Bonamassa, oh please Mr. Bonamassa you blues John Mayer!” This is Mason’s great gift, to get in with the artists somehow. Joe Bonamassa gets hit with a $2k bill and receives a tonesuck, ground hum mess of a pedalboard which gets sent to Friedman for a fix up. Mason uploads Bonamassa rig videos and puts him on the Vertex website as a happy customer without permission.
Now that his pedalboard business is successfully underway, he looks at pedal modders and thinks, “I can do that!” Except again he can’t, so he mods passive volume pedals by replacing perfectly fine wires inside and gooping them. He has multiple such mods and charges hundreds of dollars for the applied goop and Vertex stickers. People really buy into the “transparent volume” thing, which he takes note—he will use this selling point to hook another big name in the future, Robben Ford.
And so on… then the wah debacle… rebranded cables debacle… then the false advertised various clone pedals… then hook David Ryan Harris, a John Mayer sideman, a little closer now… then stealing the RackDoctor moniker to call himself the Rig Doctor on YouTube to demo stupid and dangerous amp mods… now selling amps…
The sheer force of will and the sales ability is quite something. Ain’t this a great country, truly a land of opportunity.
Here’s how Vertex started.
Mason has a dream to make it into the guitar business, rub shoulders with the guitar giants, maybe John Mayer one day—he really like John Mayer. He sees pedalboards and thinks, “I can do that!” He asks a bunch of questions to the RackDoctor at LA Sound Design, orders a pedalboard from him, takes pictures of it, and puts it on the front page of his new Vertex website. “I do pedalboards, I studied EE at Berkeley!” he tells everyone.
Mason somehow gets in touch with Joe Bonamassa. “I’ll do your pedalboard Mr. Bonamassa, oh please Mr. Bonamassa you blues John Mayer!” This is Mason’s great gift, to get in with the artists somehow. Joe Bonamassa gets hit with a $2k bill and receives a tonesuck, ground hum mess of a pedalboard which gets sent to Friedman for a fix up. Mason uploads Bonamassa rig videos and puts him on the Vertex website as a happy customer without permission.
Now that his pedalboard business is successfully underway, he looks at pedal modders and thinks, “I can do that!” Except again he can’t, so he mods passive volume pedals by replacing perfectly fine wires inside and gooping them. He has multiple such mods and charges hundreds of dollars for the applied goop and Vertex stickers. People really buy into the “transparent volume” thing, which he takes note—he will use this selling point to hook another big name in the future, Robben Ford.
And so on… then the wah debacle… rebranded cables debacle… then the false advertised various clone pedals… then hook David Ryan Harris, a John Mayer sideman, a little closer now… then stealing the RackDoctor moniker to call himself the Rig Doctor on YouTube to demo stupid and dangerous amp mods… now selling amps…
The sheer force of will and the sales ability is quite something. Ain’t this a great country, truly a land of opportunity.