If similarly priced units are equally noisy then that would harm the chance of success, without a doubt.I am rumored to be "someone with technical expertise." FYI, some of the noisier speakers I've tested are popular in Europe and Britain. Honestly, you've got to stretch the concept of "consumer protection" well beyond the breaking point to claim that the broadband noise ('hiss") that is present to some degree in literally every piece of audio electronics ever made is causing harm to a consumer.