Atomic Tonocracy (Inc NAM support)

Just got an email saying Tonocracy is going free.

The fuck?!

Screenshot from 2024-02-09 02-17-38.png
 
The rationale according to the email was:
  • we wanted to make hardware but learned we should start with software, then transition to hardware
  • we released the software version to get the word out and build a community around Tonocracy
  • we didn't want to devalue Tonocracy, so we felt that we should charge for it
  • we kinda botched the OG Free version
  • then we realized that the software should be the free part of Tonocracy
  • we will issue refunds until 2/23
 
I’d trade my refund for a spot on the wait list for the hardware that I hope is coming. Or a credit towards it. Whatever would make the likelihood of hardware more likely…
 
Wow.


Well the main benefit here is that there’s now a lot of potential for their tonesnap library to grow. But it really has me scratching my head

- does a move like this give you faith in the HW? The HW now HAS to be a (massive) success
- when a product is free, can you expect the same level of support/updates/stability as a paid product?
- Can Atomic provide that level of support to a HUGE number of users? should users now expect it behave like freeware?
- Does the Tonocracy software succeed in making the HW a no brainer purchase, even if the price involves recouping dev costs?

Will be very interesting to see if there is a mass migration of ToneX users at all - in theory Tonocracy could very quickly catch up to a similar amount of users and models to IK (especially as it supports NAM already).

I think this is good for customers (in the short term), but I’m also a bit baffled by the move - feels like a huge risk that HAS to succeed now. I’m often happier spending money on a product because it establishes some kind of boundaries on what you should expect from the company. When it’s free, you just kind of accept you’re lucky to get anything and the relationship is different.
 
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….

I think this is good for customers, but I’m also a bit baffled by the move - feels like a huge risk that HAS to succeed now.
my instinct is, if they had any doubts about success with the hardware they wouldn’t be doing this.
they also might be telegraphing their expected timeline for hardware with announcing the cutoff for deferred refund to be used instead toward a purchase of new Atomic gear being good until end of 2024.

there doesn’t seem to be any reason to set that potential credit to have an expiration date at all except for corporate bookkeeping rules or lending/financing practices.

So that date may be the result of their having to forcast their balance sheet going forward to have a reconciliation of that ‘debt’ that they are creating by making this offer.

in simple terms, they might have a bank or investor for the funding of the hardware who would need to know how liquid Atomic is, how much debt to earnings they can expect etc in order to assess the value of the investment.
 
Does it still require the turdbiscuit that is iLok?

They actually released 2 updates tonight. . 2.0 and 2.01 but overwrote 2.0 in the history. Mine doesn't register with ILOK, and is prevented from working as a Plugin on Garageband and Logic Pro as a result. It's probably due to my latest OS and ILok version I can use on this 2012 MBP. Either way , the standalone works perfectly and is capable of great sounds. So , yes to ILOK for most of u, but on my system it won't register with Ilok.
 
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Wow.


Well the main benefit here is that there’s now a lot of potential for their tonesnap library to grow. But it really has me scratching my head

- does a move like this give you faith in the HW? The HW now HAS to be a (massive) success
- when a product is free, can you expect the same level of support/updates/stability as a paid product?
- Can Atomic provide that level of support to a HUGE number of users? should users now expect it behave like freeware?
- Does the Tonocracy software succeed in making the HW a no brainer purchase, even if the price involves recouping dev costs?

Will be very interesting to see if there is a mass migration of ToneX users at all - in theory Tonocracy could very quickly catch up to a similar amount of users and models to IK (especially as it supports NAM already).

I think this is good for customers (in the short term), but I’m also a bit baffled by the move - feels like a huge risk that HAS to succeed now. I’m often happier spending money on a product because it establishes some kind of boundaries on what you should expect from the company. When it’s free, you just kind of accept you’re lucky to get anything and the relationship is different.
I think the reason is Genome. Plain and simple. They hit it out of the park considering it's a first release. Once they tweak the cpu issues and add more functionality it will leave many behind. Not all. I don't think Tonex has anything to worry about at the moment. Tonocracy still can't pan cabs and the effects are more or less very plain with not much configuration. This picture says a lot.

1707451248889.png
 
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I don´t know... I think that this could even mean a project cancellation. I have the feeling that they didn´t get the success they expected.

Hope I´m wrong. I like the idea of having a new Atomic multieffects in the market. I just don´t have too much faith.

EDIT: nah... I guess I´ve been too pesimistic. If they talk about releasing a hardware unit, then it´s got to be true. Looking forward to it.
 
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I think the reason is Genome. Plain and simple. They hit it out of the park considering it's a first release. Once they tweak the cpu issues and add more functionality it will leave many behind. Not all. I don't think Tonex has anything to worry about at the moment. Tonocracy still can't pan cabs and the effects are more or less very plain with not much configuration. This picture says a lot.
I think overall Tonocracy is MUCH better than Genome, but Two Notes just did a much better job at presenting the product and the release/launch. I'm actually a little curious what it means for Amperium and some of the NAM pedal developments that are in progress. Amperium might be the closest comparison I can think of.

Given so much hinges on the hardware now, what would everyone like/expect to see from it?

I'm firmly in the software camp and it would really take something unbelievable to make me buy a hardware modeller (I really hope the software development doesnt take a back seat in favour of doing whatever sells hardware).

Even still, these are my thoughts:

- The Tonesnap capture process is probably Tonocracy's strongest feature, so I think hardware that has a really good I/O for that would be ideal. Things like capturing direct and mic'd tones at the same time (and making IR's in the process), automatic level adjustment and ground lift to minimize noise without the user having to adjust, automatic embedding of information as you make the capture (rather than having to fill details out one by one).
- The UI on the hardware needs to be really exceptional. I don't particularly like the list approach of the software, and on hardware I really wouldnt want to be scrolling through lines of text to find what I need. There is a lot of scope to make all kinds of presets in Tonocracy, and with flexibility comes the potential for complications. Again, something smart and intuitive here could go a long way
- Automatic impedance adjustment for the input, kind of par for the course now.
- The tuner needs to be WAY better. Submission Audio's LockOn is a good example
- The cab section is a huge area of weakness right now, all the modern modellers on the market have moveable mics and a big selection of cabs. Anything less won't cut it, users already have long lists of IR's they can use, something bespoke solves a lot of problems of diving through lists.
- more amp models and FX (kind of goes without saying) - QC/Helix/Fractal have massive libraries of classic amps. The companies behind those products have pretty incredible collections of real amps to base the models off, and they all take pride in the accuracy of the models.
- iPad support (both as a plugin, and as an optional controller for the HW). Its not for everyone, but I like when that is offered and would occaisonally find use for it.

Its really fascinating to see what happens now - we've seen things like TMP/QC/Helix/Fractal all tow a hard line on trying to get prices down to stay competetive, but its quite hard to make something sturdy/quiet/reliable/modern while keeping costs down (especially if things aren't made in HUGE numbers). It doesn't seem easy to compromise. There's also the more "homebrew" style stuff like Amperium, that sound great but sacrifice a lot on UI and HW features.

In the short term, I really hope Atomic find ways of bringing in some revenue to support the platform. The app doesn't really have a storefront in a traditional sense, so users have quite a few hoops to jump through to add content to Tonocracy. Every hardware modeller these days seems to get off to a rocky start - either by not making a splash at all, or by making too big of a splash without the product being able to meet expectations of demand. It really needs to be quite a product to win customers over from the insane amount of options out there, especially when you think of what an HX Stomp of ToneX pedal costs. When the generic chinese built NAM loading pedals come along, it really requires for underlying product to be great and offer something unique AND at the right price to even stand a chance. Thats really where the HX stomp is untouchable, almost everything on the market is either worse or far more expensive (and quite often both).
 
I think overall Tonocracy is MUCH better than Genome, but Two Notes just did a much better job at presenting the product and the release/launch. I'm actually a little curious what it means for Amperium and some of the NAM pedal developments that are in progress. Amperium might be the closest comparison I can think of.

Given so much hinges on the hardware now, what would everyone like/expect to see from it?

I'm firmly in the software camp and it would really take something unbelievable to make me buy a hardware modeller (I really hope the software development doesnt take a back seat in favour of doing whatever sells hardware).

Even still, these are my thoughts:

- The Tonesnap capture process is probably Tonocracy's strongest feature, so I think hardware that has a really good I/O for that would be ideal. Things like capturing direct and mic'd tones at the same time (and making IR's in the process), automatic level adjustment and ground lift to minimize noise without the user having to adjust, automatic embedding of information as you make the capture (rather than having to fill details out one by one).
- The UI on the hardware needs to be really exceptional. I don't particularly like the list approach of the software, and on hardware I really wouldnt want to be scrolling through lines of text to find what I need. There is a lot of scope to make all kinds of presets in Tonocracy, and with flexibility comes the potential for complications. Again, something smart and intuitive here could go a long way
- Automatic impedance adjustment for the input, kind of par for the course now.
- The tuner needs to be WAY better. Submission Audio's LockOn is a good example
- The cab section is a huge area of weakness right now, all the modern modellers on the market have moveable mics and a big selection of cabs. Anything less won't cut it, users already have long lists of IR's they can use, something bespoke solves a lot of problems of diving through lists.
- more amp models and FX (kind of goes without saying) - QC/Helix/Fractal have massive libraries of classic amps. The companies behind those products have pretty incredible collections of real amps to base the models off, and they all take pride in the accuracy of the models.
- iPad support (both as a plugin, and as an optional controller for the HW). Its not for everyone, but I like when that is offered and would occaisonally find use for it.

Its really fascinating to see what happens now - we've seen things like TMP/QC/Helix/Fractal all tow a hard line on trying to get prices down to stay competetive, but its quite hard to make something sturdy/quiet/reliable/modern while keeping costs down (especially if things aren't made in HUGE numbers). It doesn't seem easy to compromise. There's also the more "homebrew" style stuff like Amperium, that sound great but sacrifice a lot on UI and HW features.

In the short term, I really hope Atomic find ways of bringing in some revenue to support the platform. The app doesn't really have a storefront in a traditional sense, so users have quite a few hoops to jump through to add content to Tonocracy. Every hardware modeller these days seems to get off to a rocky start - either by not making a splash at all, or by making too big of a splash without the product being able to meet expectations of demand. It really needs to be quite a product to win customers over from the insane amount of options out there, especially when you think of what an HX Stomp of ToneX pedal costs. When the generic chinese built NAM loading pedals come along, it really requires for underlying product to be great and offer something unique AND at the right price to even stand a chance. Thats really where the HX stomp is untouchable, almost everything on the market is either worse or far more expensive (and quite often both).
Although I totally respect your opinion. I'm baffled by the MUCH better comment. When it comes down to it they can both load NAM profiles with the upper hand going to Two Notes as an IR loader. Neither totally impress me on the effects front but both can be used. From a DAW perspective, it's a moot point but porting into hardware would be a different story.
You raise terrific points about hardware in your post.
Regardless it's not a coincidence to me that last week Genome comes out with many people receiving loyalty copies of the software for free and now Tonocracy lifts its pricing.
They are competing for the same audience.
 
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Although I totally respect your opinion. I'm baffled by the MUCH better comment. When it comes down to it they can both load NAM profiles with the upper hand going to Two Notes as an IR loader. Neither totally impress me on the effects front but both can be used. From a DAW perspective, it's a moot point but porting into hardware would be a different story.
You raise terrific points about hardware in your post.
Sorry, yeah I should explain the MUCH better thing.

Honestly, I don't think the Genome amp models are very good at all, I think all the value in Genome is the ability to load NAM/AIDA-X/GuitarML models and combine them with Two Notes vast cab engine. The cab engine and GUI is the strongest aspect of Genome and maybe the weakest part of Tonocracy so its quite easy to have opposite but equally valid views on which is better.

I think Tonocracy's schemaccurate models fare much better than those in Genome (and thats where I think its much better), and Tonocracy also has the means to create models which Genome doesn't. Those 2 things alone are things that Atomic would be well within their right to charge money for IMO. There's absolutely no way I'd spend any money on Genome based purely on the amp modelling, but I think if Tonocracy's models were presented with nice GUI's and all the amp channels and modes (and common features we expect of amp sim plugins in 2024) then I could potentially see me spending money on them.

Both are very lacking in FX at the moment.
 
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