There probably isn't as much profit margin (or physical space) on small devices. Boss GX10 also has midi over usb-c so maybe Boss/Zoom have headed in this direction. It could be commonplace for everyone to own one of those $40 usb/midi hub within the next five years.
These are the amps in the G11, which I chose over Helix and GT1000 three years ago. (I listened with my ears, not my eyes.) People dislike the size and form factor of the G11, so this pedal at $129 should be very popular if people get over their preconceptions. If I sell the G11, I would probably get one of these pedals just to "have" these amps.