I'd say I'm a bit of a snob about digital modelers, pedals etc. I can't remember the last time I've owned anything from Boss, MXR and I tend to just ignore the more budget end digital stuff. Like my "I need an affordable modeler" recommendations starts from Strymon Iridium and Line6 HX Stomp.
For guitars, I tend to ignore Squiers and Epiphones. I refuse to buy Gibsons because I have tried too many terrible ones and can just get something actually good in that vein from other brands. Otherwise I don't have too many snobberies in play. The last guitar I bought was a Schecter Coupe hollowbody, made in Indonesia and I find it really hard to fault in any way.