WHAT IS GOING ON WITH GIBSON??? - Unfiltered

I’m not going to stand here and defend Gibson, but am willing to admit that the 2 Gibsons I’ve bought in the last 3 years are both incredible playing and sounding guitars. Yea each one has some small imperfections but I’ve added more of my own.

You can also typically snag an SG or LP Special or LP studio for < $1500. Not everyone needs to start with a 50s LP standard or Historic model.
 
I think Gibson hitting up the metal guys in the last couple years was their way of staying with the times. I don’t get the idea they even want to appeal to younger millenials and I don’t think they’ll be able to appeal to GenZ until GenZ goes through their own “Oh, now I see why people love these guitars” phase, which generally occurs once one can afford the entry price into $3500+ guitars.

Or in other words, I don’t think they want to appeal to a lower tax bracket. Spiffing up Epiphones with an open-book headstocks is as close as they probably want to get to that.

Yeah I think expanding to the big names in rock and metal is a good step, along with acquiring Mesa Boogie. But they still need to go after Gen Z and whatever else is after that to build the pipeline.

Looks like there are some good new Epiphones at the $500 price point. I just don't see them in the hands of many younger artists.
 
Yeah I think expanding to the big names in rock and metal is a good step, along with acquiring Mesa Boogie. But they still need to go after Gen Z and whatever else is after that to build the pipeline.

Looks like there are some good new Epiphones at the $500 price point. I just don't see them in the hands of many younger artists.

Judging by Reddit, I’m not even sure Gibson should attempt to appeal to GenZ. :rofl
 
The ironic bit was that as he was saying things like the guitars were twice the price they should be; the paint falls off, and Gibson doesn't honor the warranty; Les Pauls are far heavier than they used to be; the quality is poor; they don't sound ll that great and are priced way too high because they have to satisfy the shareholders; dealers don't get to choose their stock...he held up his hands and said, "But I love Gibson!"

CYA, I suppose.

Apparently, Gibson is back to where they were in the '70s under Norlin, who made beer in South America. Just my two cents, but that's not a great place to be.
 
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