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If the video is demonetized it means the money is going to the rights holders, not the video maker.
I think your entire complaint is misinformed at best and borderline slanderous.
OK, I see I have some things to clear up.
First, there is Sync Licensing.
When an audio/visual project producer wants to use a recording in their work, they must contact both the owner of the sound recording (record label of the performer), and the owner of the composition (publishing company of the songwriter).
Negotiations for the licensing fee typically address how the work is being used, the length of the segment, the prominence of the cue (whether used as background music, the title track during the credits, or other uses), and the overall popularity and importance of the song or recording.
So, if Rick Beato wants to use a recording of a song in his videos, the legally appropriate way is to go through sync licensing and pay a licensing fee.
In practice, many labels and publishing companies don't enforce this, so when he "demonetizes" a video, he is exploiting this legally gray area.
His "demonetized" videos rely on the assumption that the artists waived their rights to a licensing fee and just get the Youtube royalties.
Which is kinda shady for someone coming from the music business.
If Beato receives a "copyright strike", then it's because he did not bother to obtain a proper license and the copyright owner insisted on his rights.
In other words: he fought the law and the law won.
Now, Rick Beato is known for his claim of Fair Use.
There's four criteria that can be used to determine fair use under 17 USC §107:
- the purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes;
- the nature of the copyrighted work;
- the amount and substantiality of the portion used in relation to the copyrighted work as a whole; and
- the effect of the use upon the potential market for or value of the copyrighted work.
I argued above that Rick Beato's use of music examples surely is not non-commercial.
It has promotional value for his channels and provides reach for his original, monetized content.
The second criterion is a given for commercial music.
I'd argue that in a video called "What makes this song great" the contribution of the song to the whole work is substantial. Head bumping, stankfaces and saying stuff like "now, listen how the drums really lock into the groove" is kinda derivative from the experience of the original work. Saying "playing the single tracks and not the whole mix is just an insubstantial citation" is a cynic argument, if you ask me.
The fourth argument comes down to the sync licensing again. There's a legally proper way to license the rights of a song.
Sync licensing is cumbersome and expensive for the individual.
So people kinda don't bother.
Google and Meta have a legal obligation to enforce right owners claims, which are the dreaded "copyright strikes" that they reluctantly perform.
They have no real interest to legally settle with the big labels and royalty collections societies, because that would potentially mean they would have to pay general licensing fees to rights holders, which would be expensive for the platforms.
So they keep their content creators in legal jeopardy and they further disenfranchise artist from yet another rightful income stream.
Rick Beato knows all this shit.
Now you do, too.