I DL'd it and fiddled some. It's actually cool. Usability-wise, it's naturally similar to UA's "Console".
I suppose from my very limited exp. fiddling I would say that concept-wise, it's tailored more to be like using an actual in-studio console with outboard gear than a piece of software to slap tracks and plugins on.
Uses Neve or API Summing and you can pick your tape machine (I use Studer A800).
Full disclosure: I have an Apollo so it's gonna naturally have ... *cough* synergy (yes I had to use that word).