Doug commented over at TOP along the lines that he finds the tones available from all of the top modeling platforms (TMP included as one of the top modelers) to be indistinguishable tonally. He likes Fractal stuff and the versatility that it offers, but the menu diving and UI are quite cumbersome especially in comparison to the TMP. He said that since getting the TMP he essentially only turns on the Helix floor and FM9 for comparison videos and he spends most of his time playing the TMP.
While I fundamentally disagree with Doug's assessment that they all sound the same, I can see why some people would prefer the TMP over the Fractal if spending time learning a device is a turn off and they don't hear any differences in the tones. The fact that you have to roll your own when it comes to many standard effect types, for example, make FAS products more challenging to use than the plug and play setup of the likes of Helix and TMP. With the TMP you don't need to deep dive into forum posts and manuals to learn the ins and outs of the unit. Anyone familiar with using a standard guitar rig could likely build a preset in minutes and be up and running.
I think that Doug genuinely prefers the TMP and is not just shilling. The extra clicks that the TMP vs Fractal content garners is a motivating factor in churning out the content, but I don't think that is the main factor in his apparent shift in gear camp allegiance.
This video is a demonstration that he does not know how to properly measure aliasing nor how to interpret the results of the tests that he preformed.